Product Marketing Manager – Consumer Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and enhance onboarding journeys to cultivate new users while boosting early engagement and retention.

• Establish segmentation frameworks for users who are at risk or have lapsed.

• Create personalized reacquisition journeys tailored to previous behaviors and vertical interests.

• Oversee content strategy for consumer campaigns and enhance content for AEO/GEO discoverability.

• Direct mid-funnel marketing efforts to attract new Services users via off-platform channels.

• Develop targeted engagement strategies for Services and RFN users across key growth channels.

• Spearhead the development, execution, and optimization of growth experiments utilizing A/B testing, segmentation, and analytics.

• Assess campaign performance and refine strategies to enhance efficiency.

• Collaborate with Marketing Technology and Operations teams to establish marketing capabilities, behavioral signals, and channel optimizations.

• Utilize AI tools and emerging technologies to bolster consumer insights, marketing strategies, and the effectiveness of campaigns.

• Work collaboratively with Growth Science, Creative Design, Marketing Technology, Product, and Marketing Operations teams.

⛳️ Requirements

• 5–8 years of experience in growth marketing, lifecycle marketing, or similar roles.

• Demonstrated expertise in developing and optimizing onboarding and lifecycle programs across owned channels, including email, push notifications, and in-product messaging.

• Direct experience in crafting winback or re-engagement strategies that resulted in measurable reactivation.

• Familiarity with content strategy, user-generated content, and content development for social, lifecycle, or SEO/AEO channels.

• Practical experience with marketing platforms for campaign execution, audience segmentation, and behavioral signals.

• Strong analytical and strategic thinking capabilities.

• Proficient in analyzing campaign performance, extracting insights, and translating them into actionable execution and optimization.

• Experience working with paid acquisition or performance marketing teams is preferred.

• Ability to manage performance monitoring across a broad portfolio of campaigns.

• Excellent organizational, project management, cross-functional collaboration, and prioritization skills.

• Strong communication abilities, including summarizing complex concepts for executive audiences.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Experience with or a keen interest in applying AI solutions within growth marketing.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage.

• 15 days of paid time off, increasing with 2 or more years of tenure.

• 12 paid holidays.

• One floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work-from-home expenses.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Potential for bonus offerings.