Product Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of product positioning, messaging, and value propositions across GeoEdge's product range.

• Spearhead the go-to-market strategy and implementation for new products, features, and significant releases.

• Establish yourself as the internal authority on ad security and the digital advertising landscape.

• Recognize market trends, customer issues, and competitive advantages.

• Execute market, customer, and competitive research to shape product strategy, roadmap, and business priorities.

• Infuse market insights into product discussions as the representative voice of the customer.

• Collaborate with Product Managers throughout the entire product lifecycle, from exploration and validation to launch and adoption.

• Develop sales enablement materials such as presentations, one-pagers, battlecards, case studies, competitive analyses, and product messaging.

• Work alongside Marketing on campaigns, content creation, thought leadership, and launch initiatives.

• Assist Sales with strategic opportunities, customer presentations, and competitive negotiations.

• Evaluate the success of product launches, collect customer feedback, and refine positioning and go-to-market strategies.

⛳️ Requirements

• Over 5 years of experience in Product Marketing, Product Management, or a comparable go-to-market position within a B2B technology firm.

• Demonstrated experience in marketing complex technical products; familiarity with cyber or similar deep-tech products is a plus.

• Experience engaging with US audiences is essential.

• Outstanding written, verbal, and presentation abilities in English.

• Proven track record in developing product positioning, messaging, and go-to-market strategies for technical offerings.

• Capability to convert intricate technical features into clear and persuasive customer value propositions.

• Strong analytical mindset with experience in market research, competitive analysis, and identifying market opportunities.

• Experience collaborating cross-functionally with Product, Marketing, Sales, and Customer Success teams.

• Self-driven, proactive, and capable of taking initiative in a dynamic environment.

• Knowledge of the digital advertising or ad tech ecosystem is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision plans.

• Opportunities for professional growth and development.

• Flexible work arrangements and a supportive work environment.

• Access to cutting-edge tools and technologies.