Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the customer advisory board from start to finish, including member recruitment, agenda setting, facilitation, and follow-up.

• Create and oversee product panels that showcase early features to actual customers prior to their launch.

• Take ownership of the customer survey program and provide insights on the resulting changes.

• Conduct interviews with customers and prospects, as well as perform win and loss analysis.

• Compile all feedback into a cohesive voice of customer perspective utilized by product, sales, and marketing teams.

• Present a clear understanding of customer needs moving forward, supported by customer feedback.

• Lead competitive research throughout the real estate technology sector.

• Maintain battlecards and competitive positioning for sales reference.

• Monitor market changes, pricing strategies, and new entrants, and update leadership accordingly.

• Integrate competitive and market insights into segmentation and launch strategies.

• Base positioning decisions on customer and market evidence.

• Develop messaging architectures and buyer personas.

• Harmonize the company narrative across all product lines.

• Translate AI capabilities into tangible benefits for real estate professionals.

• Spearhead product launches and market segmentation efforts.

• Implement pilot programs to evaluate pricing and positioning.

• Assess the impact of launches on pipeline, adoption, and revenue.

• Formulate B2B SaaS pricing and packaging recommendations linked to value.

• Create sales enablement materials for the revenue team.

• Conduct webinars and impactful presentations for both internal and external audiences.

• Represent the company at industry events.

• Assist with Analyst Relations and Public Relations initiatives.

• Manage content partnerships to ensure high-quality deliverables.

• Develop joint marketing narratives and campaigns in collaboration with technology partners.

• Mentor fellow product marketers and collaborate with company leadership.

⛳️ Requirements

• 5 to 8 years of product marketing experience managing a complete product line.

• Experience overseeing structured customer feedback programs such as advisory boards, panels, surveys, or win and loss analysis.

• Ability to facilitate discussions with senior customers and translate those conversations into actionable decisions.

• Extensive knowledge of residential real estate, proptech, or related industries.

• Demonstrated success in creating portfolio-level messaging and SaaS pricing models.

• Proven history of leading complex launches through influence and alignment.

• Daily proficiency in using AI tools for research and content generation.

• Excellent and straightforward writing skills.

• Capability to flourish and establish structure in ambiguous settings.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and growth.

• Flexible work schedule and remote work options.

• Engaging company culture with team-building activities.