Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead a team of Strategic Product Marketers alongside supporting content developers.

• Recruit, mentor, and oversee team performance.

• Establish the process and quality standards for product marketing deliverables.

• Manage the launch process, which includes tiering, timelines, and cross-functional checkpoints.

• Direct go-to-market planning for new product introductions and significant releases.

• Synchronize timelines across product, sales, customer success, and demand generation teams.

• Conduct pilot programs to evaluate positioning and pricing prior to broader launches.

• Assess GTM initiatives against pipeline, adoption, and revenue objectives, adjusting strategies as needed.

• Take ownership of portfolio-wide positioning and messaging responsibilities.

• Keep competitive intelligence updated and integrate it into the positioning strategy.

• Ensure uniformity in website content, sales presentations, and customer communications.

• Facilitate Product Advisory Boards and establish systematic customer feedback channels.

• Manage packaging and pricing strategy across the portfolio.

• Collaborate with Finance and Product to align pricing with perceived customer value.

• Oversee the development of product marketing materials, including one-pagers and presentations.

• Equip sales teams with battle cards, pitch decks, case studies, and objection-handling resources.

• Collaborate with demand generation, customer marketing, sales, and product teams.

• Convert roadmap features into customer-centric value propositions in partnership with Product Management.

• Aggregate market and customer insights to inform roadmap development.

• Report GTM and pricing performance metrics to executive stakeholders.

• Manage Accounts Payable tasks for various U.S.-based entities.

• Ensure prompt processing and payment of vendor invoices.

• Assist with the monthly reconciliation of Accounts Payable and corporate purchasing credit cards.

• Maintain precise records and control reports.

• Execute timely month-end closing activities.

• Handle ACH, wire transfers, and online bill payments.

• Facilitate the migration of newly acquired entities from legacy systems to the company's NetSuite application as assigned.

⛳️ Requirements

• 10+ years of experience in product marketing, including a minimum of 6 years in managing or leading a team of product marketers.

• Background in residential real estate, proptech, or a closely related field (mortgage, title, insurance, or similar).

• Knowledge of how brokers, agents, and MLSs operate.

• Proven experience in owning positioning and messaging frameworks across multiple products or a portfolio.

• Experience in managing pricing and packaging for B2B SaaS products, ideally across a multi-product portfolio.

• Demonstrated success in establishing a repeatable GTM or launch process within a large, complex organization.

• Proven experience in running structured customer feedback initiatives (advisory boards, win/loss analysis, or similar) and converting feedback into actionable decisions.

• Hands-on experience utilizing AI tools for research, content creation, and analysis.

• Strong writing skills and sound judgment regarding launch preparedness.

• Experience collaborating with demand generation, sales, and customer marketing leadership.

• Nice to have: Experience managing distributed or international team members.

• Nice to have: Familiarity with AI-driven product positioning.

• Nice to have: Previous experience working at a real estate brokerage, franchise, or agent-focused company before transitioning into product marketing.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• Generous paid time off and holiday leave.