Senior Product Marketing Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Repositioning data providers — executing core narrative work across various platforms.

• Conducting competitive intelligence — ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, and others.

• Gathering customer insights — conducting interviews, segmentation, and analyzing win/loss patterns.

• Collaborating with the CPO on discovery partnerships — testing the 10-product backlog against market needs.

• Developing site strategy: information architecture, page roadmap, and the argument of each page.

• Guiding copy direction (Denis writes, this role briefs, CMO provides guidance and approval).

• Utilizing conversion design intuition (collaborating with Nastya on layout).

• Leading the site rebuild: scoping with CMO and CPO, executing the phased migration from legacy WordPress.

• Ongoing optimization efforts: hypothesis testing, A/B testing where applicable, and analyzing conversion outcomes.

• Taking ownership of the question "is the site performing well?" using data analysis.

• Managing new product launches from start to finish: positioning, naming, pricing input, go-to-market plan, sales enablement, and post-launch tracking.

• Leading the first launch with minimal oversight from the CMO within approximately 30 days of starting.

• Creating battle cards against identified competitors.

• Developing an objection handling library.

• Establishing a pitch deck system.

• Producing co-sell content for partnerships.

⛳️ Requirements

• A minimum of 6 years in B2B SaaS product marketing, with at least 3 years in a senior individual contributor role.

• Experience strategically owning a B2B website — including information architecture, page roadmap, and conversion outcomes — in a previous position. Not merely writing site copy, but owning the results.

• Proven track record of driving a positioning or repositioning project from start to finish with measurable business results.

• Experience in building sales enablement from the ground up or nearly so.

• Technical product expertise — experience marketing to technical buyers (developers, engineers, data/infrastructure professionals).

• Ability to thrive in low-process environments (!) — experience working in companies with fewer than 100 employees, requiring minimal support structures.

• Familiarity with AI tools and comfortable integrating them into daily workflows.

• Business-oriented mindset with a solid understanding of business outcomes.

Strong preference criteria

• Background in proxy, scraping, data infrastructure, developer tools, and API products.

• Experience working with WordPress sites (not as a designer/developer, but as a strategic owner).

• Experience in category creation or renaming.

• Experience running conversion experiments (does not need to be a data scientist but should know how to approach it).

• Background in reseller or partnership-heavy companies.

🏝️ Benefits

• High ownership and autonomy — lead campaigns end-to-end with clear visibility of your impact on the pipeline and growth.

• Fully remote and flexible work — work from anywhere with hours that enhance productivity rather than time tracking.

• Direct influence on product and go-to-market strategies — shape messaging, positioning, and acquisition strategies across various funnels.

• Hands-on execution culture — no bureaucratic layers or slow processes; you will build, test, optimize, and scale campaigns independently.

• Data-driven, experimentation-focused environment — rapid testing cycles, A/B experimentation, and decisions grounded in insights.

• Collaboration with a global team — work alongside Product, Growth, Design, and Sales teams across a distributed international organization.