Senior Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Articulate the product narrative in a clear and engaging manner to distinguish Geotab’s offerings.

• Create a comprehensive product marketing roadmap that aligns with business objectives.

• Set team KPIs and growth targets.

• Collaborate with marketing teams to bring product stories to life.

• Shape the craft of Product Marketing, including processes, standards, and go-to-market strategies.

• Explore or oversee third-party tools and platforms relevant to the PMM function.

• Mentor junior PMM and other team members within the organization.

• Generate customer insights, develop personas, analyze competitive intelligence, track industry trends, and gain channel expertise.

• Formulate strategies for analyst relations, including briefing materials and messaging.

• Partner with Product Managers to convey the product voice and customize messaging and documentation.

• Collaborate with Product Managers, Engineering, Sales, and Marketing to implement product marketing initiatives.

• Develop content strategies and create or assist with white papers, case studies, blog posts, slide decks, sales tools, ROI calculators, and webinars.

• Participate in webinars, trade shows, and customer forums to enhance engagement and adoption.

• Establish customer feedback mechanisms and convert insights into enhancements for the product roadmap.

• Drive product, sales, and marketing KPIs through effective messaging and content.

• Facilitate feature and release adoption while monitoring pipeline and lead generation objectives.

• Oversee the product marketing budget to optimize ROI.

• Collaborate with Sales Enablement on training initiatives and sales resources.

⛳️ Requirements

• Minimum of 8 years of professional experience, preferably in Product Marketing within the SaaS sector.

• Post-secondary diploma or degree in Engineering, Business/Marketing, Computer Science, or a related discipline is highly regarded.

• Strong analytical and problem-solving capabilities.

• Proficient in contributing to the development of product marketing strategies and roadmaps.

• Ability to analyze market trends, customer requirements, and competitive environments.

• Skilled in interpreting data and making informed, data-driven decisions.

• Capable of managing multiple projects, deadlines, and deliverables effectively.

• Adaptable to shifting priorities and evolving market conditions.

• In-depth understanding of customer needs and the ability to translate them into product marketing strategies.

• Experience in mentoring and supporting junior team members.

• Skilled in establishing and refining product marketing processes and standards.

• Expertise in competitive analysis and strategies for product differentiation.

• Strong relationship-building skills with customers, partners, and industry influencers.

• Reliable home internet connection with a minimum of 50mb download and 10mb upload speed.

• Proof of eligibility to work and ability to pass a background check.

🏝️ Benefits

• Flexible working arrangements.

• Home office reimbursement program.

• Baby bonus and parental leave top-up program.

• Opportunities for online learning and networking.

• Incentives for purchasing electric vehicles.

• Competitive medical and dental benefits.

• Retirement savings program.

• Flexible hybrid working model.

• Access to online social events, chat rooms, and gatherings.

• Benefits are available exclusively to full-time permanent employees.