Senior Product Marketing Manager

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Create and implement detailed go-to-market strategies for product introductions, updates, and enhancements.

• Establish messaging and positioning frameworks that highlight Cellebrite’s unique role as a trusted AI platform for digital investigations.

• Manage portfolio marketing strategies, encompassing market analysis, target demographics, buyer personas, buyer journeys, account-based marketing approaches, and promotional strategies.

• Evaluate market opportunities, customer demands, and addressable markets to pinpoint growth prospects and guide marketing investments.

• Develop naming frameworks for products, solutions, and features across the portfolio.

• Collaborate with product management and leadership teams to ensure alignment of go-to-market priorities with corporate objectives and revenue targets.

• Simplify and articulate frontier AI model capabilities into clear, accurate, and justifiable go-to-market language tailored for law enforcement buyers.

• Craft distinct product positioning, messaging, and value propositions aimed at target buyers and influencers.

• Construct messaging frameworks that address customer challenges, market trends, competitive advantages, and compliance needs.

• Act as a strategic connector among Product Management, Global Product Marketing, Field Marketing, Corporate Marketing, Sales, Sales Enablement, Customer Experience, and Channel teams.

• Offer early insights into roadmap developments that influence market positioning, messaging, and launch strategies.

• Collaborate throughout the product lifecycle to guarantee market readiness and successful commercialization of new capabilities.

• Lead the planning and execution of launches for new products, releases, and strategic initiatives.

• Formulate launch plans, messaging, competitive positioning, communication strategies, and customer-facing materials.

• Ensure organizational preparedness across sales, marketing, channel, and customer success teams.

• Engage with customers, prospects, industry leaders, and partners to collect market insights and validate messaging.

• Facilitate customer advisory sessions, focus groups, and feedback initiatives to shape product strategy and marketing plans.

⛳️ Requirements

• 7-10 years of experience in Product Marketing, Solution Marketing, or Channel Marketing for SaaS and AI-powered products.

• Experience in transitioning from legacy consolidating point solutions to an integrated platform.

• Proven experience in developing messaging and content tailored for Law Enforcement and Prosecutor personas.

• A strong curiosity about AI, the transformation of the public sector industry, and the realization of new capabilities as genuine customer value.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Extensive experience in creating and executing go-to-market strategies and product launches.

• Documented ability to develop positioning, messaging, content, and sales enablement resources.

• Must be a US Citizen.

• Candidates located in the East Coast time zone are preferred.

• Experience in supporting law enforcement, public safety, government, federal, cybersecurity, digital intelligence, or digital forensics markets.

• Familiarity with AI-driven platforms or automation.

• Knowledge of public sector procurement processes and compliance environments.

• Experience with account-based marketing, pipeline acceleration, and revenue-oriented marketing programs.

• Proven success in supporting SaaS or technology solutions within highly regulated industries.

🏝️ Benefits

• Equal opportunity/affirmative action employer.

• May require 25% travel to Tysons Corner, VA.