Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive product marketing strategies, encompassing campaign themes, target demographics, industry trends, and product launches.

• Craft product messaging that sets apart new offerings and services in the marketplace.

• Oversee content production for various buyer personas, including white papers, brochures, social media, web content, and online events.

• Collaborate with product management, sales, marketing, and finance teams to ensure alignment of go-to-market strategies with organizational objectives and goals.

• Partner with external collaborators, agencies, and vendors to execute marketing plans efficiently and effectively.

• Aid in the creation of enablement materials for both direct and indirect sales teams, such as playbooks, battlecards, scripts, presentations, training modules, and demonstrations.

• Work in conjunction with sales enablement and/or sales operations to establish a defined sales enablement strategy.

• Convert intricate AI, analytics, and data-driven software functionalities into customer value and measurable business outcomes.

• Lead initiatives autonomously from strategy formulation through execution, demonstrating quantifiable business impact.

⛳️ Requirements

• 5–7 years of experience in Product, Solution, or Channel Marketing within a SaaS & AI product environment.

• Proven track record in developing and executing go-to-market strategies and product launches.

• A Bachelor’s degree is required, or equivalent professional experience.

• Experience in Public Sector (Law Enforcement) marketing, digital forensics, or a related industry is highly desirable.

• This is a remote position; preference will be given to US-based candidates located on the East Coast.

• Willingness to travel up to 15–20% of the time.

• Exceptional communication, presentation, and leadership abilities.

• Must be collaborative, analytical, logical/rational, creative, innovative, and detail-oriented.

• Experience in developing content strategies aimed at generating leads for new offerings, upselling, cross-selling, and account-based marketing initiatives.

• Familiarity with the digital forensics market is essential.

🏝️ Benefits

• Commitment to equal opportunity and affirmative action employment.

• Potential for travel up to 15–20%.