Senior Product Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate closely with Product to establish the positioning and value proposition for HubSpot’s Marketing Hub features.

• Take ownership of the value proposition, positioning, messaging, customer personas, and use cases.

• Develop and implement a go-to-market strategy for Marketing Hub product launches and refreshes, overseeing all aspects of launch planning.

• Identify, create, and manage the production of various content types (written, video, presentations, etc.) as required.

• Manage the positioning on product pages, sales enablement materials, and product-related content.

• Serve as the product expert, advocate, and ambassador for our Marketing Hub product among both internal and external audiences.

• Create inspiring showcase assets that engage customers, increase awareness of our Marketing Hub innovations, and convey our unique capabilities.

⛳️ Requirements

• Over 5 years of product marketing experience, with proven expertise in developing positioning and launch strategies for a SaaS or Product-Led Growth technology company.

• A solid background in organizing and leading cross-functional project teams to achieve significant go-to-market launches.

• Exceptional storytelling skills, with a customer-centric approach to marketing.

• A well-defined perspective on effective product positioning and successful product launches.

• Excellent project management capabilities, including strong communication regarding project timelines, responsible parties, and status updates.

• An engaging communicator, comfortable presenting to executives and both internal and external audiences, with outstanding writing skills.

• A proactive mindset with a high level of personal accountability; capable of working independently to drive projects and initiatives while understanding and anticipating the needs of your portfolio.

• Familiarity with HubSpot products is a significant advantage in this position.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Professional development opportunities

• Remote work options