Product Marketing Manager – SaaS

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of and oversee SARAL's content strategy and editorial calendar.

• Collaborate with writers, SEO professionals, and internal teams to produce top-notch content.

• Develop and implement AEO (Answer Engine Optimization) initiatives.

• Identify, negotiate, and oversee strategic partnerships.

• Lead co-marketing efforts, webinars, podcast sponsorships, and newsletter collaborations.

• Enhance website conversion rates through ongoing CRO experiments.

• Refine lead qualification processes, scoring, and funnel effectiveness.

• Initiate, assess, and refine growth experiments across various acquisition channels.

• Monitor growth metrics, identify growth opportunities, and suggest enhancements.

• Manage projects from conception to execution while taking responsibility for business results.

⛳️ Requirements

• Over 3 years of experience in Growth Marketing, Product Marketing, or Digital Marketing.

• Currently employed at a SaaS organization.

• Proven experience in managing a marketing channel, campaign, or function from start to finish.

• Strong background in managing a content calendar.

• Practical experience in partnership outreach and relationship management.

• Exceptional writing and editing capabilities.

• Ability to create and enhance marketing content independently of AI tools.

• Experience with website optimization and conversion rate optimization (CRO).

• Knowledge of lead qualification, lead scoring, and marketing funnels.

• Proficient in using HubSpot, Webflow, Canva, Figma, and various analytics tools.

• Strong analytical skills with a focus on experimentation.

• Self-motivated, highly responsible, and comfortable working in a dynamic remote setting.

• Available during IST working hours.

🏝️ Benefits

• Comprehensive health insurance coverage.

• Flexible work hours and a remote work environment.

• Opportunities for professional development and growth.

• A collaborative and innovative team culture.