Senior Product Manager – Lead Generation Suite

This is a fully remote position, open to applicants in India.

📋 Description

• Develop a long-term strategy for HighLevel's lead generation products, which include the Website Builder, Funnel Builder, Tracking Events, and the supporting Domains experience. Ensure the roadmap aligns with customer needs, business objectives, and emerging trends in web creation and analytics.

• Oversee the discovery, research, requirements gathering, prioritization, execution, and iteration for all lead generation capabilities.

• Conduct user interviews, assess behavioral data, identify user pain points, and translate insights into precise product requirements and user stories.

• Establish event taxonomy, improve tracking systems, and enhance analytics dashboards to assist users in understanding traffic, conversions, and on-page behavior.

• Enhance speed, templates, design flexibility, mobile responsiveness, AI-assisted features, media management, and plugin/widget functionalities across lead generation products.

• Develop solutions that facilitate agency scaling, including bulk actions, reusable components, collaboration tools, white-label optimizations, and AI-powered enhancements.

• Define and track product metrics such as adoption, activation, conversion events, performance, and engagement. Utilize data to identify opportunities and validate results.

• Oversee the publish-to-live experience within the lead generation suite: domain search, purchase, and provisioning, incorporating automated DNS and SSL workflows to minimize manual complexities for users.

• Enhance domain reliability and transfer workflows by collaborating with registrar APIs (e.g., Cloudflare) to broaden TLD support while ensuring compliance with ICANN and registrar-level standards.

• Collaborate closely with engineering, design, data, GTM, and support teams to ensure successful execution, improve user activation, and deliver high-quality features on time.

• Present product plans, progress updates, and act as a subject matter expert for lead generation products across internal teams and with customers.

⛳️ Requirements

• 6+ years of Product Management experience in SaaS, website builders, marketing technology, analytics platforms, or related fields.

• Strong comprehension of website creation tools, funnel builders, conversion optimization, and digital marketing workflows.

• Familiarity with user behavior tracking (clicks, scrolls, heatmaps, form submissions, media events, etc.) and experience with data pipelines, analytics, or telemetry.

• Experience with LLM-based or AI-driven products and an understanding of evaluation frameworks, monitoring, or instrumentation.

• Strong UX and front-end sensibility, with a keen ability to collaborate effectively with designers on UI/UX.

• Experience working alongside engineering teams on complex frontend and backend product developments.

• Interest or exposure to AI-driven workflows, LLM-powered assistants, and generative UI systems.

• Familiarity with hosting, DNS, or domain infrastructure is advantageous.

• Proven track record of driving strategy, effectively prioritizing tasks, and delivering results with ownership.

• Excellent communication skills, problem-solving abilities, and stakeholder management expertise.

🏝️ Benefits

• Health insurance

• Professional development opportunities