Senior Product Manager, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete registration process: from the moment a visitor arrives to when they officially join the Greenlight family.

• Identify and remove obstacles at each stage: including form design, identity verification, plan selection, payment processing, and onboarding transitions.

• Develop and manage a prioritized backlog of experiments driven by funnel analytics, user research, and competitive analyses.

• Aim for 6+ experiments each month, crafting tests that are statistically valid, quick to implement, and easy to analyze.

• Define and take ownership of the main success metric: registration conversion rate (completed registrations / sessions) throughout the entire funnel, using registration start as a leading indicator.

• Prioritize experiment surfaces based on traffic volume, focusing on high-traffic flows to achieve statistically significant results in completed registrations.

• Strive for quality in registrations, not merely quantity - monitor downstream indicators such as engagement and early retention.

• Conduct A/B and multivariate tests across registration screens, pricing presentations, plan descriptions, onboarding stages, and upsell features.

• Create strategic growth initiatives that extend beyond minor optimizations.

• Collaborate closely with Marketing to ensure a seamless transition between advertising creatives and the landing/registration experience, minimizing intent-to-action drop-off.

• Partner with the Upgrades PM to design a unified journey from acquisition to premium conversion.

• Apply customer psychology in your decision-making: understand what drives parents to begin, what causes hesitation, and how to craft flows that instill confidence at every stage.

• Draft clear, actionable product requirements that facilitate engineering rather than restrict it.

• Operate within an agile framework with a dedicated team: maintaining a high execution pace while overseeing Legal and Compliance reviews in a regulated field.

• Clearly and consistently communicate experimental outcomes, product strategies, and roadmap priorities to senior management.

• Iterate swiftly: leverage post-launch data to shape the next experiment before the current one loses relevance.

⛳️ Requirements

• Over 6 years of product management experience, emphasizing conversion funnel optimization, growth, or registration/onboarding for consumer-facing products.

• A demonstrated history of successful experimentation - you have led high-velocity experiment initiatives (4+/month) and possess the expertise to design, analyze, and sequence tests for optimal learning.

• Profound familiarity with funnel analytics: you should be capable of extracting your own data, proficient in SQL or BI tools (Mixpanel, Amplitude, Looker), and able to differentiate between signal and noise.

• Strong cross-functional instincts - you have successfully navigated intricate stakeholder landscapes including Risk, Legal, Compliance, and Payments, and understand how to operate swiftly within established constraints.

• Executive presence: you communicate effectively across all levels, tailor your message to your audience, and proactively provide updates without needing prompts.

• Ownership mentality - you actively recognize gaps, suggest solutions, and follow through. You don’t rely on a playbook to initiate tasks.

• Sense of urgency and resourcefulness: experience in dynamic, high-growth settings where speed is crucial and you independently resolve challenges.

• Insights into customer psychology - you contemplate the reasons behind user behaviors, not just their actions.

🏝️ Benefits

• Medical, dental, vision, and HSA matching

• Paid life insurance, AD&D, and disability coverage

• Traditional 401k with company matching

• Unlimited paid time off (PTO)

• Paid company holidays and additional bonus holidays

• Professional development stipends

• Mental health resources

• One-on-one financial planners

• Fertility healthcare

• 100% paid parental and caregiving leave, along with cleaning services and meal provisions during your leave

• Flexible work-from-home options, including remote and in-office opportunities

• Fully stocked kitchen, catered lunches, and occasional in-office happy hours

• Employee resource groups