Senior Product Manager, Data Cooperative – Activate

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the vision, strategy, and roadmap for a new publisher data cooperative.

• Establish the member value exchange, including tiering, benefits, packaging, and pricing inputs.

• Develop and evaluate member value propositions along with industry analytics.

• Model the economics of the co-op and the value of data licensing.

• Manage the publisher pipeline, from initial discovery to signed member agreements and onboarding.

• Lead negotiations with publishers regarding value exchange, integration, and data usage terms.

• Facilitate the operations of a Publisher Advisory Board.

• Standardize member agreements and data usage terms in collaboration with Legal and external advisors.

• Select and initiate pilot publishers while expanding membership.

• Collaborate with other product managers to package existing offerings and identify new member services.

• Oversee the Activate roadmap, including pricing inputs and inventory health management.

• Plan the transition of current Activate data sources into the co-op model.

• Draft requirements and acceptance criteria for collection scripts, data feeds, and member services.

• Define the scope and success criteria for proof-of-concept initiatives.

• Manage dependencies across data infrastructure, identity, and integration teams.

• Incorporate privacy considerations into the program, including notices, opt-outs, recertification, and deletion handling.

• Utilize AI tools for research, requirements gathering, analysis, and prototyping.

• Establish key performance indicators (KPIs), operational cadence, governance, and decision-making forums.

• Report on program health to leadership, including metrics on membership, data volume, match rates, quality, churn, and revenue.

• Create a repeatable operating model for membership growth and retention.

• Reports directly to the VP of Product Management.

⛳️ Requirements

• Minimum of 6 years of experience in product management, partnerships, or data products.

• At least 2 years of experience working at or with a data cooperative or data-sharing network.

• Proven track record in recruiting, negotiating with, and managing data partners.

• Experience in developing value propositions, member benefit programs, or tiered data product offerings.

• Practical knowledge of data licensing and co-op economics.

• Experience in writing product requirements documents (PRDs) and acceptance criteria for data products.

• Understanding of on-site tags, data feeds, and basic data analysis techniques.

• Experience collaborating with Legal on consent management, opt-outs, and US state privacy laws, including CCPA/CPRA.

• Strong negotiation skills, executive communication, and ability to influence without direct authority.

• Comfortable with ambiguity and the process of building from the ground up.

• Bachelor's degree or equivalent professional experience.

• Preferred: experience in lead generation or performance marketing, identity resolution or identity graph products, launching new co-ops or data networks, familiarity with Snowflake, JavaScript tags or SDK products, consent management platforms, GPC, hashed-identifier matching, public speaking, advisory board facilitation, MBA or quantitative degree, and proficiency in Spanish.

• Must indicate whether sponsorship is required to work in the US.

🏝️ Benefits

• No explicit benefits detailed in the posting.