Senior Product Manager, CRM

This is a fully remote position, open to applicants in Canada.

📋 Description

• Cultivate a profound understanding of our primary markets and customer requirements through research, data analysis, and interactions with sales, marketing, customer success, and direct customer engagements.

• Conduct in-depth explorations into user needs and product analytics to collaborate on and outline Affinity's CRM product roadmap.

• Formulate product strategy for your designated area, encompassing business cases, high-level use cases, technical specifications, and potential revenue and ROI.

• Advocate for your perspectives as a strategic leader.

• Propel research and definition efforts to convert product strategy into detailed requirements for prototyping and development.

• Collaborate closely with design and engineering to lead discovery, definition, design, and delivery plans, manage the backlog, and advance the roadmap.

• Work in tandem with engineering, design, marketing, customer success, and sales teams on the development, QA, and launch of new features.

• Evaluate customer feedback and new product concepts.

• Identify and determine opportunities where AI can significantly enhance core CRM workflows, from automation intelligence to AI-assisted data management, and partner with Affinity's dedicated AI teams to realize those concepts.

• Contribute to a product team culture focused on craftsmanship and continuous growth, with a particular enthusiasm for how AI is transforming the thinking, working, and building processes of outstanding PMs.

⛳️ Requirements

• Over 5 years of product management experience in a SaaS environment (enterprise software experience is advantageous).

• Proven experience collaborating with engineering and design teams from start to finish to drive business impact.

• Background in working on complex products to devise simple, comprehensible solutions.

• Experience overseeing complex product modernizations or platform migrations, ensuring user continuity while facilitating architectural evolution.

• Excellent communication skills that promote collaboration across teams and ensure alignment on crucial outcomes and objectives.

• A profound understanding and empathy for users.

• A demonstrated history of design thinking and strict prioritization.

• A proven ability to tackle complex user problems to achieve measurable results.

• Experience contemplating how AI can enhance product workflows, decrease friction, or unlock new user behaviors, whether through previous AI feature ownership, close collaboration with AI/ML teams, or strong intuition for where AI adds genuine value versus noise.

• A genuine passion for Affinity and the challenges we are aiming to solve.

🏝️ Benefits

• Health Benefits: We cover the extended health benefit premiums for you and your dependents, along with flexible personal and sick days to promote your well-being.

• Retirement Planning: We provide an RRSP plan to assist you in preparing for your future.

• Learning & Development: We allocate an annual education budget and offer a comprehensive L&D program.

• Wellness Support: We reimburse monthly for expenses such as home internet, meals, and wellness memberships/equipment to enhance your overall health and happiness.

• Team Connection: Engage in virtual team-building activities and social events to strengthen our team connections, as building robust relationships is essential for success.