Senior Product Line Manager – ESN

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of your role. Influence its direction. Foster its growth. As a cutting-edge brand representative, you will have complete ownership of a category, enjoying the freedom to mold it while being accountable for its impactful growth.

• You will manage your ESN category portfolio with an emphasis on innovation and enhancing market presence, which includes overseeing product launches, relaunches, and retirements.

• You will create go-to-market strategies and spearhead promotional campaign planning across relevant channels, ensuring smooth execution and performance tracking.

• You will work closely with cross-functional teams, especially product development and sales, to introduce new products to the market that align with brand positioning.

• You will keep abreast of market trends, consumer insights, and competitive dynamics, converting data into actionable growth opportunities.

• You will ensure excellence in product launches by developing thorough rollout plans and coordinating all relevant activities across departments.

• You will manage product-related budgets, create pricing and forecasting models, and analyze performance metrics to support strategic decisions.

⛳️ Requirements

• You possess a degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.

• You have over 3 years of experience in product marketing management within the FMCG sector.

• You have a proven history of successfully overseeing products throughout their entire lifecycle—from concept to launch and beyond.

• You are knowledgeable in portfolio strategy, consumer segmentation, and product positioning techniques.

• You understand how to plan and implement effective go-to-market and activation strategies, including pricing and distribution.

• You are analytical, enjoy working with data, and are proficient in market research, financial analysis, and planning.

• You communicate effectively, present ideas convincingly, and collaborate well across various teams and organizational levels.

• You thrive in a dynamic, fast-paced environment and take initiative to achieve strong outcomes.

• You have a genuine passion for the ESN brand and understand what drives our performance-oriented community.

• You are fluent in both English and German.

🏝️ Benefits

• Flexible working hours and options for remote work.

• 50% discount on our product portfolio at ESN & More Nutrition.

• Subsidy for the E-gym Wellpass.

• Up to 60 Workation days per year.

• Corporate benefits.

• 28 days of vacation per year.

• And much more.