This is a fully remote position, open to applicants in Colombia, +2 more states.

• Develop, initiate, and enhance paid media campaigns across platforms such as Meta, Google, LinkedIn, and others.

• Track and optimize metrics including ROAS, CPA, CAC, CTR, Conversion Rate, and LTV.

• Detect issues related to profitability and refine the entire conversion funnel.

• Execute A/B testing for target audiences, creative assets, landing pages, and promotional offers.

• Evaluate campaign performance and deliver actionable insights through reports and dashboards.

• Oversee advertising budgets and scale campaigns that demonstrate strong performance.

• Partner with creative and marketing teams to enhance campaign outcomes.

• Implement and maintain tracking mechanisms utilizing GA4, Google Tag Manager, and various advertising platforms.

• Keep informed about industry developments, AI tools, and updates from platforms.

• CV in English.

• Native or near-native proficiency in English, both spoken and written.

• Minimum of 4 years of experience in managing Meta and Google Ads campaigns.

• Demonstrated success in optimizing campaigns based on metrics like ROAS, CPA, CAC, and profitability.

• Comprehensive understanding of conversion funnels and techniques for conversion rate optimization (CRO).

• Familiarity with Google Analytics 4, Google Tag Manager, and reporting dashboards.

• Experience managing monthly advertising budgets in the six-figure range is advantageous.

• Strong analytical capabilities and problem-solving skills.

• Background in eCommerce, SaaS, Lead Generation, or Performance Marketing campaigns.

• Capability to convert data into practical optimization strategies.

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• Access to cutting-edge tools and technology in marketing.

• Supportive and collaborative work environment.

Senior PPC Specialist

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