Head of Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid acquisition strategy and performance across Meta, Google, TikTok, and AppLovin.

• Oversee a monthly paid media budget ranging from $3–5M.

• Develop strategy, modify budgets, guide junior media buyers, and ensure effective scaling.

• Manage CAC, MER, blended contribution margin, spend planning, budget distribution, scaling choices, forecasting, and the achievement of forecasts.

• Lead the structure of Meta accounts, campaign design, audience and placement strategies, and testing frameworks.

• Propel diversification and incremental-volume strategies for Google, TikTok, and AppLovin.

• Supervise junior media buyers, establish priorities, review their work, uphold launch quality, and foster team development.

• Construct SOPs, QA protocols, and onboarding procedures.

• Develop and maintain a comprehensive testing calendar that includes hypotheses, sample sizes, read windows, and kill criteria.

• Collaborate with creative teams on briefs, performance insights, and creative priorities.

• Work with web and retention teams on offer, landing page, and funnel testing.

• Manage attribution and create a defensible perspective on incrementality using third-party measurement and platform analytics.

• Generate reliable performance reports for founders.

• Conduct audits of accounts, spending efficiency, and measurement; provide a written analysis of the three most significant efficiency leaks within the first 30 days.

• Assume daily media buying responsibilities through the role and team, establish a well-documented testing cadence, and conduct weekly performance evaluations within the first 90 days.

⛳️ Requirements

• Minimum of 7 years of experience in paid media, performance marketing, or customer acquisition.

• Directly managed over $1M per month in paid media spending.

• Extensive, hands-on expertise with Meta platforms.

• Direct experience with Google, TikTok, and AppLovin.

• Proficient in CAC, MER, AOV, LTV, and contribution margin; capable of building the financial model.

• Familiarity with third-party attribution and a critical view of platform-reported metrics.

• Experience in managing media buyers and developing systems to enhance their performance.

• Strong advantage: experience in beauty, skincare, or supplements.

• Strong advantage: experience targeting women aged 45+ or in sectors where trust and efficacy are crucial.

• Strong advantage: scaling AppLovin or other emerging channels from the ground up.

• Strong advantage: experience with Amazon Ads.

• Strong advantage: experience in a founder-led business environment.

• Ability to act swiftly and make decisions with incomplete information.

• Openness to challenge ineffective campaigns and communicate directly with founders.

• Aspiration for ownership rather than narrowly defined execution roles.

🏝️ Benefits

• Remote-first and asynchronous-friendly work environment.

• Performance-based results measurement.

• Direct access to the founders.

• Genuine ownership of the most critical function within the business.

• A brand that has a true product-market fit and ample potential for scaling.