Head of Paid Media

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the paid acquisition strategy and performance on platforms including Meta, Google, TikTok, and AppLovin.

• Oversee budget planning, allocation of funds, decisions on scaling, forecasting, CAC, MER, and blended contribution margin.

• Establish the account structure, campaign architecture, audience targeting, placement strategy, and testing frameworks for Meta.

• Supervise junior media buyers in executing campaigns and handling daily platform operations.

• Set priorities, review campaign launches, uphold quality standards, and develop SOPs, QA checks, and onboarding processes.

• Cultivate the media buying team and assist in setting future hiring standards.

• Create and manage a documented testing calendar that includes hypotheses, sample sizes, read windows, and kill criteria.

• Collaborate with creative teams on briefs and provide feedback regarding creative performance.

• Direct testing of offers, landing pages, and funnels in partnership with web and retention teams.

• Own the attribution framework utilizing third-party measurement tools alongside platform reports.

• Formulate a well-founded perspective on incrementality and make decisions based on reliable performance data.

• Generate clear and reliable reports for the founder.

• Conduct audits of accounts, spend efficiency, and measurement within the first 30 days and provide a written assessment.

• Assume day-to-day media buying responsibilities post-onboarding and implement an enhanced operational setup.

• Establish a documented testing schedule and conduct weekly performance reviews during the first 90 days.

⛳️ Requirements

• Over 7 years of experience in paid media, performance marketing, or customer acquisition.

• Proven track record of managing over $1M per month in paid media expenditure.

• Extensive, hands-on expertise with Meta.

• Direct experience with Google, TikTok, and AppLovin.

• Proficient in CAC, MER, AOV, LTV, and contribution margin; capable of constructing the model.

• Familiarity with third-party attribution and a critical view of platform-reported metrics.

• Experience in managing media buyers and creating systems to enhance their performance.

• Strong advantage: background in beauty, skincare, or supplements.

• Strong advantage: experience targeting women aged 45+ or in trust- and efficacy-driven sectors.

• Strong advantage: experience scaling AppLovin or other emerging channels from the ground up.

• Strong advantage: experience with Amazon Ads.

• Strong advantage: experience in a founder-led organization.

• Ability to operate swiftly and make decisions with incomplete information.

• Willingness to challenge a founder's underperforming campaigns.

• Desire for ownership over tasks rather than a narrowly defined role.

🏝️ Benefits

• Remote-first, asynchronous-friendly environment with a focus on results.

• Genuine ownership of a critical function within the business, with direct access to the founders.

• A brand that possesses true product-market fit and significant growth potential.