Senior PPC Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Launch and optimize campaigns on Google Ads and Bing Ads;

• Initiate and expand Demand Generation (DemandGen) campaigns from the ground up, achieving break-even and profitability;

• Establish, manage, and enhance Search and Performance Max (PMax) campaigns to ensure scalable growth without compromising efficiency;

• Continuously refine campaign performance through bid strategies, targeting, budgets, and audience signals;

• Experiment with new ad creatives and concepts, collaborating closely with the Creative team to develop and iterate on new assets;

• Enhance creative performance through systematic A/B testing and sharing of insights;

• Create and maintain performance reports and dashboards in Google Sheets for comprehensive campaign analysis;

• Utilize data from internal BI systems, Superset, and other data sources to guide decision-making and optimization efforts;

• Assess funnel performance and pinpoint opportunities for enhancing efficiency and scalability.

⛳️ Requirements

• A minimum of 2 years of hands-on experience managing Google Demand Generation (formerly Discovery) campaigns, emphasizing performance objectives over branding;

• Demonstrated experience with both video and static creatives in DemandGen campaigns using tCPA and tROAS bidding strategies;

• Extensive experience in managing and optimizing Search and Performance Max (PMax) campaigns utilizing tCPA and tROAS strategies;

• Strong grasp of performance optimization metrics, including CPA, ROI, and ROAS;

• Proficient in Excel / Google Sheets;

• Excellent analytical abilities to interpret data and convert insights into actionable optimizations;

• Capability to independently optimize and scale campaigns while meeting efficiency targets;

• Proficiency in English at B2 level or higher;

• Proficiency in Russian at C1 level or higher.

🏝️ Benefits

• Full-time REMOTE OPPORTUNITY;

• 28 calendar days of vacation per year;

• 7 wellness days per year (time off) for personal matters or recovery without the need for sick leave;

• Bonuses of up to $5000 for successfully recommending candidates for open positions within the company;

• 50% reimbursement for professional training, international conferences, and meetings;

• Corporate discounts for English language lessons;

• Health benefits: If you are not eligible for corporate medical insurance, the company will reimburse up to $1,000 gross per year for health insurance or medical expenses for yourself and immediate family (spouse, children);

• Workplace organization: The company provides all employees with a fully equipped workplace and necessary equipment (desk, chair, wifi, etc.) in our offices or co-working spaces. For remote locations, the company will reimburse workplace expenses up to $1000 gross every 3 years, based on paychecks. This can be used for co-working space rent or home office setup (desk, chair, internet, etc.);

• An internal gamified gratitude system: earn bonuses from colleagues and exchange them for merchandise, team-building activities, massage certificates, and more.