Senior PPC Specialist

This is a fully remote position, open to applicants in Colombia, +2 more states.

📋 Description

• Strategize, initiate, and enhance paid media campaigns across Meta, Google, LinkedIn, and various other advertising platforms

• Track and elevate ROAS, CPA, CAC, CTR, Conversion Rate, and LTV

• Detect profitability challenges and optimize the complete conversion funnel

• Execute A/B testing for target audiences, creative assets, landing pages, and offers

• Evaluate campaign performance and deliver actionable insights through dashboards and reports

• Oversee advertising budgets and expand high-performing campaigns

• Partner with creative and marketing teams to enhance campaign outcomes

• Implement and uphold tracking using GA4, Google Tag Manager, and advertising platforms

• Remain informed about industry trends, AI tools, and updates from platforms

⛳️ Requirements

• Curriculum vitae in English

• Native or near-native proficiency in English, both spoken and written

• Over 4 years of experience in managing Meta and Google Ads campaigns

• Demonstrated success in optimizing campaigns based on ROAS, CPA, CAC, and profitability

• Solid understanding of conversion funnels and conversion rate optimization (CRO)

• Experience with Google Analytics 4, Google Tag Manager, and reporting dashboards

• Experience handling six-figure monthly advertising budgets is advantageous

• Excellent analytical and problem-solving abilities

• Background in eCommerce, SaaS, Lead Generation, or Performance Marketing campaigns

• Capability to convert data into actionable optimization strategies

🏝️ Benefits

• Competitive salary and performance-based incentives

• Opportunities for professional development and career advancement

• Flexible working arrangements and remote work options

• Dynamic and inclusive work environment

• Access to the latest tools and technologies in the industry