Senior PPC Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Propel Google to new heights by discovering innovative campaign types and funnel structures.

• Oversee systematic, high-volume creative testing and guide direction informed by performance analytics.

• Evaluate all KPIs in Google Ads and BI tools, transforming data into actionable strategies.

• Keep abreast of industry trends and competitor strategies, converting insights into testing possibilities.

• Utilize and enhance current automation frameworks to boost operational efficiency.

• Work in close collaboration with the Meta UA team and other marketing professionals.

⛳️ Requirements

• Experience: At least 2 years of practical experience with Google Ads, demonstrating strong results in web subscription funnels.

• Channel depth: In-depth, hands-on expertise in Demand Generation, Display, and Search.

• Performance marketing mindset: Comprehension of funnels, conversion logic, and the link between user acquisition decisions and lifetime value (LTV) as well as business outcomes.

• Creative thinker: Capability to discern high-performing creative content and shape strategy accordingly.

• AI and automation-native: Proven experience in developing automation workflows.

• Numbers-driven: Proficient in CPA, ROAS, and LTV metrics.

• Detail-oriented: Highly organized with a strong sense of ownership over work.

• English: Proficiency at B2 level or above.

🏝️ Benefits

• Compensation: Competitive salary linked to your impact and contributions.

• Access to SKELAR communities across User Acquisition, Marketing, Product, and Engineering — encompassing 13+ B2C businesses.

• Opportunities for professional development and career growth aligned with performance outcomes.

• Engaging mission-driven work that aids individuals in cultivating healthier habits.