Senior Planner, Paid Search

📋 Description

• Assist in the development, optimization, and reporting of paid search campaigns throughout the portfolio.

• Create and initiate comprehensive campaigns across search, Performance Max, Demand Gen, and more.

• Upload campaigns to appropriate platforms utilizing tools such as Google Editor, Google Ads, and Microsoft Ads.

• Conduct thorough Quality Assurance (QA) for all campaigns prior to launch.

• Precisely forecast and manage monthly budgets.

• Oversee the daily performance of accounts through Search Query Report (SQR) analysis and other techniques.

• Consistently monitor performance metrics.

• Provide campaign results reporting that focuses on delivering actionable insights and recommendations.

• Support the account lead with ad hoc requests from internal teams and clients.

⛳️ Requirements

• 2 to 3 years of professional experience in paid search.

• Bachelor’s degree in Marketing, Communications, Advertising, or equivalent work experience.

• Google Ads Certification is mandatory.

• Google Analytics Certification is advantageous.

• Proven expertise in Google Ads, Microsoft Ads, and Google Ads Editor.

• Strong proficiency in core Excel functions, particularly those related to data analysis.

• Exceptional written, verbal, and interpersonal communication skills.

• Strong presentation abilities.

• Excellent organizational skills with the capacity to manage multiple projects and deadlines effectively within a team setting.

• Capability to think critically about business challenges and offer data-driven solutions.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Life insurance

• 401K

• Lifestyle Spending Account

• Employer Paid Life & Disability Insurance

• Flexible Time off & Holidays