Performance Media Specialist – Meta, Google Ads

📋 Description

• Oversee and enhance paid media campaigns on the Meta and Google Ads platforms.

• Initiate, launch, monitor, and expand advertising campaigns for a diverse portfolio of creative and founder-led clients.

• Perform continuous campaign analysis and generate performance reports.

• Discover opportunities for optimization and enhanced return on ad spend.

• Track campaign budgets, pacing, and essential performance metrics.

• Collaborate with internal teams and clients to ensure campaigns align with business goals.

• Execute audience targeting, retargeting, and segmentation strategies.

• Diagnose account issues and proactively suggest solutions.

• Stay informed about platform updates, trends, and best practices within paid media channels.

• Provide strategic insights to aid in client growth and retention.

⛳️ Requirements

• At least 5-7 years of practical experience managing campaigns on Meta and Google Ads.

• Demonstrated experience working with scaling brands, SMEs, or founder-led enterprises.

• Comprehensive understanding of paid social and paid search strategies, optimization, and reporting.

• Capability to independently manage multiple client accounts with little oversight.

• Experience in analyzing campaign performance data and converting insights into actionable enhancements.

• Strong business acumen with excellent problem-solving skills and strategic thinking.

• Outstanding communication and client relationship management skills.

• Ability to thrive in a fast-paced remote agency setting.

• Familiarity with reporting and analytics tools is a plus.

• A reliable laptop/computer and a stable high-speed internet connection are required.

• Must primarily operate within UK business hours.

🏝️ Benefits

• Flexible scheduling options available to support productive working patterns when appropriate.

• Continuous support to ensure your success in the role.