Senior Performance Media Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee digital media planning across various channels including paid search, paid social, programmatic display, video, and emerging platforms.

• Convert client business goals into comprehensive, performance-oriented media strategies.

• Create audience-focused plans utilizing insights, testing frameworks, and innovative AI-supported planning or forecasting tools.

• Present media strategies, rationales, and performance insights to both internal teams and clients.

• Assess media opportunities, negotiate rates and added value, and sustain relationships with vendors and platforms.

• Implement and manage campaign activation, optimization, and budget pacing across platforms such as Google, Meta, Amazon, TikTok, DV360, and/or The Trade Desk.

• Discover opportunities for testing new channels, partners, formats, betas, and AI-enhanced capabilities.

• Utilize automation, AI-driven bidding, and targeting features to improve speed, precision, and scalability.

• Collaborate with creative, account, analytics, strategy, experience, and data teams.

• Take ownership of ongoing optimization, performance analysis, insight development, tracking, reporting, and attribution.

• Act as a senior digital media contact for clients, offering strategic guidance.

• Provide media plans, strategic insights, and performance analysis that aid in decision-making.

• Mentor junior planners and buyers.

• Advance media best practices and the adoption of innovative tools and technologies, including AI.

• Deliver media strategies, performance insights, and recommendations to clients.

⛳️ Requirements

• 6-8 years of experience in digital media planning and buying, preferably in an omni-channel agency setting.

• Strong, hands-on expertise in paid digital channels (paid social, display, programmatic, online video, search); familiarity with traditional channels is advantageous.

• Demonstrated experience in managing and optimizing multi-channel budgets.

• Working knowledge of tracking methodologies, measurement tools, and fundamentals of ad operations.

• Experience collaborating with analytics and data teams on dashboards, reporting, and measurement.

• Comfort in utilizing data to inform decisions, recommendations, and storytelling.

• Excellent client-facing communication and presentation skills.

• Familiarity with AI-powered marketing, analytics, or productivity tools, along with a keen interest in exploring emerging technologies that enhance accuracy, efficiency, and performance.

• Capability to work independently while actively contributing to a collaborative team environment.

• Experience with Agile methodologies and consulting is a plus.

🏝️ Benefits

• Flexibility, offering remote and hybrid work options (depending on country).

• Opportunities for career advancement, including international mobility and professional development programs.

• Learning and development resources, granting access to cutting-edge tools, training, and industry experts.

• Medical, dental, and vision insurance for you and your family.

• Employer contributions to Health Savings Accounts.