Senior Activation Manager

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Take ownership of the complete planning, execution, pacing, and optimization of Amazon retail media.

• Create comprehensive media strategies that encompass search, display, and targeted coupons.

• Manage the daily relationships with Amazon Ads.

• Oversee the execution of Amazon display media in collaboration with the wider team.

• Lead and work together on projects with shopper marketing managers serving key customers.

• Utilize performance data, testing, and insights to enhance campaigns, investment distribution, and overall strategy.

• Direct advanced analytics initiatives, including AMC use cases, audience development, and measurement frameworks.

• Construct and maintain dashboards and reporting systems.

• Cultivate relationships with retail partners and agencies to create joint plans and generate mutual benefits.

• Collaborate with brand, sales, finance, analytics, and agency teams.

• Navigate uncertain situations and lead through transitions in a dynamic retail media landscape.

• Act as a strategic thought partner, influencing without direct authority, and promoting retail media best practices.

⛳️ Requirements

• A Bachelor's degree in a relevant field or equivalent professional experience.

• Over 5 years of experience in a shopper/retail media role at a large CPG, in a planning or execution capacity at a digital agency with retail media exposure, customer management at a major CPG vendor, or within a pureplay eCommerce team.

• Experience with Amazon is preferred.

• A solid foundation in data analytics and measurement tools, including MMM Modeling.

• Over 5 years of direct selling experience will be accepted in place of the above qualifications.

• Experience in budget management.

• Background in retail media campaign planning and execution.

• Skills in managing agencies and customers.

• Experience in the execution and measurement of budget.

🏝️ Benefits

• Comprehensive learning and development support from day one, including access to Mars University.

• Competitive salary and benefits package within the industry.

• Company bonus opportunities.

• 401(k) retirement plan.

• Company-sponsored medical insurance.

• Company-sponsored dental insurance.

• Company-sponsored vision insurance.

• Basic life insurance coverage for employees and eligible dependents.

• Up to 18 weeks of paid parental leave.

• 120 hours of vacation annually.

• Paid sick leave at full pay for up to 40 hours per calendar year.

• 12 paid holidays throughout the calendar year.