Senior Performance Media Buyer

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Plan, initiate, oversee, and enhance paid media campaigns across **Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads**.

• Handle monthly advertising budgets surpassing **SAR 100,000**, ensuring optimal campaign performance and profitability.

• Monitor, evaluate, and enhance campaign performance utilizing key KPIs, such as **ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue**.

• Create data-driven media strategies, perform A/B testing, and consistently refine audiences, creatives, bidding strategies, and landing pages.

• Collaborate with creative and content teams to enhance campaign outcomes and provide actionable insights to clients through regular performance reports and recommendations.

• Remain informed about industry trends, platform updates, and new advertising opportunities.

⛳️ Requirements

• Over 6 years of practical experience in Performance Marketing / Media Buying.

• Direct experience in the Saudi market is a M**ust.**

• Experience in managing performance campaigns for E-commerce brands utilizing **Salla, Zid, or WordPress** CMS platforms.

• Proven track record of managing **high monthly advertising budgets (SAR 100K+ or equivalent)** across **Meta (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads**.

• Strong proficiency in campaign optimization and performance analysis, with a demonstrated ability to enhance **ROAS, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate (CVR), and Revenue**.

• Comprehensive understanding of **Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), conversion tracking, attribution, and audience segmentation**.

• Analytical mindset with the capability to convert data into actionable growth strategies.

• Exceptional client-facing, presentation, and communication skills with experience managing multiple client accounts.

🏝️ Benefits

• Job Type: Full-time

• Work Model: Remote

• Working Days: Sunday – Thursday

• Days Off: Friday & Saturday

• Working Hours: 9:00 AM – 5:00 PM