Senior Performance Marketing Specialist, Media Buyer

This is a fully remote position, open to applicants in Germany.

📋 Description

• You autonomously oversee performance campaigns on Meta and Google, managing everything from strategy and testing frameworks to scaling efforts.

• You create offers, systematically test creatives, optimize budgets, ROAS, and CAC, and possess a talent for pinpointing profitable levers.

• You collaborate closely with design and copy teams to craft ads that not only attract clicks but also drive conversions.

• You monitor, analyze, and optimize based on defined KPIs (e.g., utilizing Google Analytics, Meta Attribution, Klar, or similar tools).

• You share your insights to enhance our client strategies and, if desired, take charge of small project teams.

⛳️ Requirements

• Over 2 years of experience in performance marketing, particularly with Meta Ads & Google Ads (Search, Shopping, PMax).

• Strong understanding of campaign dynamics: You know how to test creatives, develop offers, allocate budgets, and prepare for scaling initiatives.

• Optional: Experience with native advertising platforms (e.g., Taboola, Outbrain) or a strong willingness to learn about them.

• Technical proficiency: You work methodically with tools such as Google Ads Editor, Meta Ads Manager, Klaviyo, GA4, and potentially Klar.

• Hands-on approach: You take initiative, think like an entrepreneur, and execute tasks independently.

• Growth-oriented mindset: You are eager to improve and seek an environment that actively fosters your development.

🏝️ Benefits

• Flexible work arrangements

• Professional development: Whether through training, mentorship, or new projects, we are committed to investing in your growth.