Senior Performance Marketing Specialist

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Take ownership of and enhance paid advertising campaigns across Google, Meta, Tiktok, and various other global platforms for multiple international markets.

• Track daily performance metrics and optimize for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall marketing efficiency.

• Collaborate with the creative team to test various creatives, audiences, and placements.

• Develop and maintain comprehensive campaign reports alongside creative performance analyses.

• Assist in budget planning and growth forecasting for different markets.

• Ensure that campaigns are culturally appropriate and accurately localized for each specific market.

• Keep up to date with platform enhancements, algorithm modifications, and competitive dynamics across markets, including collaboration with platform account representatives.

• Work alongside local market experts as necessary to guarantee relevance and precision.

⛳️ Requirements

• A minimum of 5 years of practical experience in performance marketing or paid media.

• Demonstrated success in managing Google Ads and Meta campaigns on a large scale with quantifiable results.

• Experience executing campaigns across various markets or regions.

• Strong analytical abilities and a comfort level with data-driven decision-making.

• Capability to work independently and prioritize tasks in a remote, asynchronous environment.

• Proficient in professional English.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.