Senior Performance Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary daily contact for agency partners overseeing paid search, video, social, and programmatic campaigns.

• Establish expectations, clarify priorities, hold agency partners accountable to service level agreements (SLAs) and optimization schedules, and identify performance deficiencies.

• Conduct thorough quality assurance of campaign setups, keyword lists, bidding strategies, audience targeting, ad copy, tracking/tagging, and budget management.

• Examine creative assets for compliance with platform specifications and safe zones prior to launch.

• Implement naming conventions consistently across campaigns, ad groups, creatives, and UTMs.

• Ensure a well-organized campaign taxonomy, tidy folders, up-to-date documentation, and final preflight checks are completed.

• Lead paid search strategy across Google Ads, Microsoft Ads, SA360, and other SEM platforms.

• Direct paid social strategy on platforms such as Meta, Reddit, X, TikTok, and additional channels.

• Propel experimentation roadmaps, guarantee robust test design, and document and apply insights learned.

• Supervise and enhance substantial monthly budgets, focusing on CPA, ROAS, LTV/CAC, and payback-period objectives.

• Create and uphold reporting dashboards and performance metrics frameworks.

• Provide proactive status updates, performance insights, and risk notifications to cross-functional stakeholders.

• Convert campaign data into actionable insights for leadership, product marketing, and growth partners.

• Oversee agency execution of programmatic campaigns via DSPs like The Trade Desk and DV360.

• Identify, negotiate, and manage direct media buys across newsletters, industry publications, trade journals, and developer-centric websites.

• Recognize and experiment with emerging media channels, placements, sponsorships, and partnership possibilities.

⛳️ Requirements

• 5–8 years of experience in performance marketing.

• Extensive knowledge of SEM/paid search, including Google Ads, Microsoft Ads, and SA360.

• Agency experience is strongly preferred, especially with managing multiple accounts or clients at once.

• Exceptional attention to detail and a strong quality assurance mindset.

• Demonstrated ability to manage and ensure quality from agency partners.

• Proven history of managing significant paid media budgets with defined performance results and efficient spending allocation.

• Proactive communication skills with the capability to identify issues early and provide solutions.

• Strong analytical abilities using tools such as Google Analytics, Looker, Tableau, or similar platforms.

• Comfortable working with data, attribution modeling, and translating performance data into optimization strategies.

• Experience with A/B and multivariate testing across creative content, landing pages, audiences, and bidding strategies.

• Bonus: Experience in marketing to developer or technical audiences.

• Bonus: Familiarity with MMPs and mobile attribution tools like Singular, AppsFlyer, and Adjust.

• A current resume and cover letter are required.

• Relocation and sponsorship are not available.

🏝️ Benefits

• Competitive salaries.

• Paid vacation.

• Support for working from home (WFH) and assistance with set-up.

• A wide array of additional attractive perks.