Senior Performance Marketing Manager – Paid Search

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership and enhance the performance of paid search initiatives across Google Ads and Microsoft Ads.

• Create and implement strategies for B2B channel growth.

• Continuously refine campaign structures and bidding techniques.

• Track and evaluate performance to identify actionable improvements.

• Design and conduct structured experiments aimed at boosting performance.

• Develop and maintain reports that link performance metrics to revenue outcomes.

• Work collaboratively with cross-functional teams to enhance funnel performance.

⛳️ Requirements

• Over 4 years of experience in paid search or performance marketing.

• Extensive knowledge of paid search platforms, particularly Google Ads and Microsoft Ads.

• Strong practical experience in managing and scaling paid search in a B2B environment.

• Advanced understanding of keyword strategy and auction dynamics.

• Demonstrated experience in optimizing Customer Acquisition Cost (CAC), CAC to Lifetime Value (LTV) ratios, and funnel metrics.

• Proficient in tracking and measurement tools (GA4, GTM).

• Strong analytical abilities to convert data insights into actionable strategies.

• Excellent English communication skills (C1/C2 level).

🏝️ Benefits

• 30 vacation days annually (based on a 5-day work week) plus December 24th off.

• Subsidized membership at Urban Sports Club and opportunities for internal sports gatherings.

• Option to lease a "JobRad" (Bike) along with a subsidized "Deutschlandticket" or "BahnCard" for public transportation.

• Provision of a MacBook, premium headphones, and other essential tools.

• Internal tools and workflows are designed with AI capabilities; support available for integrating AI into daily tasks.