Senior Performance Marketing Manager – Paid Media, Creative, AI

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take charge of the paid-growth strategy and execute it hands-on across various brands and countries, prioritizing Meta as the primary channel.

• Assess brands and markets based on commercial potential, maturity, inventory status, creative readiness, and growth opportunities.

• Customize budgets, channel mixes, offers, creative approaches, and testing plans for each market instead of applying a single global template.

• Share valuable insights across the portfolio while maintaining brand positioning and acknowledging local customer differences.

• Make informed budget and scaling decisions based on contribution margin, MER, CAC/CPA, AOV, conversion rates, inventory levels, discounting, shipping costs, and refund risks.

• Establish a systematic approach to testing across campaigns, audiences, creative elements, offers, landing pages, and funnel stages.

• Implement a rapid creative feedback loop and brief subsequent iterations.

• Identify issues related to creative fatigue, funnel friction, tracking inaccuracies, offer challenges, and commercial limitations.

• Develop practical AI-assisted workflows for analysis, reporting, creative classification, briefing, research, and consistent decision-making.

• Produce clear reports that culminate in actionable outcomes: Scale, Fix, Hold, or Cut.

• Collaborate with teams in creative, ecommerce, product, finance, and operations to ensure growth decisions align with overall business objectives.

• Explore demand-creation opportunities on TikTok and YouTube while leveraging Google and other relevant channels as needed.

⛳️ Requirements

• Demonstrated hands-on experience in managing and scaling Meta Ads for ecommerce, DTC, retail, or physical product brands.

• In-depth understanding of MER, ROAS, CAC/CPA, AOV, gross margin, contribution margin, conversion rate, and overall profitability.

• Proven track record of making budgetary decisions under real commercial constraints.

• Strong judgment in creative performance across hooks, angles, personas, offers, formats, fatigue, and iterations.

• Ability to transform campaign and business data into clear priorities and actionable steps.

• Practical experience utilizing AI for analysis, automation, reporting, research, or workflow enhancements.

• Excellent reporting skills and effective stakeholder communication.

• Capability to work independently in a dynamic environment.

• Proficient in managing multiple brands and markets simultaneously without losing sight of commercial or customer contexts.

• Availability for considerable overlap with Australian working hours.

• Experience with Google Ads, Shopping, or Performance Max.

• Familiarity with TikTok Ads, YouTube Ads, or Pinterest Ads.

• Knowledge of Shopify and ecommerce analytics.

• Experience with dashboards, SOPs, automated workflows, or AI-assisted operating systems.

• Multi-market experience, particularly in Australia, the United States, Canada, or other international consumer markets.

• Background in consumer product categories.

• Knowledge in CRO, attribution, tracking, and landing-page optimization.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Collaborative team culture with cross-functional engagement.

• Professional development and growth opportunities.