Senior Performance Marketing Manager – Full Funnel

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership and develop PORTA’s performance marketing framework from scratch.

• Create and expand a comprehensive growth system that effectively generates pipeline opportunities.

• Explore and evaluate new channels, audiences, and messaging to achieve product-market alignment.

• Lead efforts in international market growth, focusing on market prioritization and localization strategies.

• Regularly enhance campaigns, budgets, creatives, and funnels based on performance metrics.

• Design and implement structured experiments throughout the marketing funnel.

• Develop reporting systems and dashboards that link marketing performance with revenue results.

• Work closely with teams in Product, Brand, Content, Sales, and RevOps.

• Introduce scalable processes, automation, and best practices as the marketing system evolves.

⛳️ Requirements

• Over 4 years of experience in performance marketing, preferably in dynamic or rapidly growing settings.

• In-depth knowledge of essential performance marketing channels (e.g., Google Ads, Meta, TikTok, Programmatic).

• Demonstrated success in managing and scaling campaigns and budgets.

• Capability to create and grow performance marketing frameworks from the ground up (0→1).

• History of launching products or entering competitive markets successfully.

• Ability to identify, validate, and scale new acquisition channels and growth strategies.

• Comprehensive understanding of full-funnel metrics (lead → MQL → revenue) and performance optimization.

• Proficient in analytics and tracking tools (e.g., GA4, Google Tag Manager).

• Strong grasp of attribution models and performance evaluation methods.

• Testing-oriented mindset with a focus on hypothesis-driven experimentation.

• Analytical thinker with the capacity to interpret complex datasets.

• Organized, proactive, and solution-focused working style.

• Effective communication with various stakeholders.

• High level of ownership, independence, and accountability.

• Excellent command of English (C1/C2 proficiency).

🏝️ Benefits

• Team Spirit: Four significant team event weeks annually, casual monthly gatherings both on-site and remote, and a strong culture of recognition.

• Ownership: Empowered to make impactful decisions and create meaningful change.

• Learning & Growth: Personal learning budget and specialized enablement programs.

• AI Enablement: Access to internal tools and workflows enhanced by AI, including a ChatGPT+ license.

• Tech & Tooling: MacBook, premium headphones, and all essential hardware and tools provided.

• Flexibility: Work from wherever you perform best, with options to work abroad for up to 2 months.

• Recharge: 30 vacation days per year plus December 24th off, along with a subsidized Urban Sports Club membership.

• Mobility: Opportunity to lease a "JobRad" (Bike) and receive a subsidized "Deutschlandticket" or "BahnCard."