Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of the paid advertising strategy and its execution across platforms such as Google, LinkedIn, Reddit, and others — encompassing campaign setup, audience targeting, creative testing, bid management, and budget optimization.

• Regularly test and refine ad creatives, copy, landing pages, and audience segments to enhance conversion rates and reduce customer acquisition costs (CAC).

• Oversee and continuously enhance website performance, focusing on landing pages, conversion rate optimization, and best practices in SEO.

• Collaborate with and evaluate the company’s Martech stack — including HubSpot, Marketo, Salesforce, Google Analytics, and more.

• Monitor and report on campaign performance, highlight insights, and provide data-driven recommendations to the team.

• Work together with the team on comprehensive webinar production — managing everything from promotion and registration processes to post-event follow-up and reporting.

• Plan and execute go-to-market strategies for new product launches — addressing messaging, collateral, and campaign coordination.

• Develop product-led growth (PLG) funnels — including onboarding email sequences, in-product messaging, and activation campaigns to boost trial conversion rates and user engagement.

• Create sales enablement materials that support a team with sales quotas.

⛳️ Requirements

• Experience in marketing AI, automation, or MSP/IT management software products — REQUIRED.

• 4–6 years of marketing experience, with a minimum of 2 years in a B2B tech setting.

• Profound, hands-on experience in managing paid media campaigns across Google, LinkedIn, Reddit, and other platforms.

• Proven experience in website management and conversion rate optimization.

• Experience in producing and promoting webinars or virtual events.

• Familiarity with product launch processes and cross-functional collaboration.

• Experience in supporting product-led growth (PLG) or self-service funnels — covering onboarding, activation, or lifecycle campaigns.

• Demonstrated ability to develop sales enablement materials that assist a sales quota-carrying team.

• Proficient in marketing automation platforms and CRM tools.

• Strong analytical skills with a comfort level in working with campaign data and dashboards.

• Excellent written communication and project management abilities.

• Nice to Have: Experience with account-based marketing (ABM) strategies.

• Familiarity with SEO tools such as Semrush or Ahrefs.

• Experience in a SaaS or product-led growth (PLG) environment.

• Background in marketing AI or automation products.

🏝️ Benefits

• HMO Reimbursement — $100/month.

• Life Insurance Allowance — $20/month.

• Dental & Vision Reimbursement — Dental ($20/month) + Vision ($4/month).

• 15 PTO credits per year (convertible to cash if unused).

• Training & Learning Reimbursement — up to $30/month.

• US Holiday Pay.

• Remote work flexibility.

• Opportunities for growth in a fast-moving AI company.

• And more.