Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Act as the central performance marketing authority across the IPH portfolio, offering strategic insights to Brand, Aggregator, Commercial, and Executive Leadership teams.

• Assess performance metrics across brands, acquisition channels, and customer journeys to pinpoint growth potential, investment priorities, and performance threats.

• Examine customer acquisition economics, including media efficiency, customer acquisition costs, lifetime value, and return on marketing investments, and convert findings into actionable insights.

• Evaluate the interactions of owned brands, aggregator partners, and acquisition channels throughout the portfolio, uncovering opportunities to enhance overall enterprise performance while reducing overlap and cannibalization.

• Collaborate with stakeholders to define acquisition strategies, budget allocation decisions, and growth priorities across the portfolio.

• Aid in the growth strategy for IPH-owned aggregators and external marketplace partners by assessing acquisition performance, funnel effectiveness, and expansion possibilities.

• Keep an eye on competitive actions, marketplace trends, and industry dynamics to uncover risks and opportunities that could affect portfolio growth.

• Work with Analytics teams to enhance attribution, forecasting, incrementality testing, and performance measurement frameworks.

• Direct the performance marketing strategy across paid search, paid social, affiliate/aggregator, and emerging acquisition channels.

• Collaborate with internal teams, agencies, and platform partners to ensure exemplary campaign execution, optimization, and performance enhancement.

• Identify and prioritize opportunities across audience targeting, bidding strategies, creative content, landing pages, customer journeys, and conversion optimization.

• Craft acquisition strategies that link awareness, consideration, and conversion efforts into a unified growth framework.

• Analyze new acquisition channels, technologies, and marketing capabilities that can broaden customer acquisition capacity and boost efficiency.

• Track the changing influence of AI-powered search, answer engines, agentic experiences, and emerging discovery platforms, formulating recommendations on how IPH should adapt its acquisition strategies.

• Discover opportunities to utilize AI-driven marketing technologies, automation, and innovative acquisition models to gain a competitive edge and foster long-term growth.

⛳️ Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related quantitative discipline.

• 6–10+ years of experience in performance marketing, growth marketing, digital acquisition, media strategy, or related fields.

• Profound expertise in paid search and paid social marketing, including platform management and optimization.

• Solid understanding of attribution methodologies, incrementality testing, measurement frameworks, and marketing analytics.

• Experience in managing or influencing multi-million-dollar media budgets.

• Proven ability to identify performance issues and convert insights into actionable growth strategies.

• Strong grasp of customer acquisition funnels, conversion optimization, and digital marketing economics.

• Experience collaborating with agencies, platform partners, and cross-functional stakeholders.

• Familiarity with marketplace, aggregator, affiliate, comparison shopping, or lead generation business models is preferred.

• Outstanding analytical, communication, and stakeholder management abilities.

🏝️ Benefits

• Comprehensive full medical, dental, and vision insurance.

• Basic life insurance at no cost to the employee.

• Company-paid short-term and long-term disability.

• 12 weeks of 100% paid parental leave.

• Health Savings Account (HSA).

• Flexible Spending Accounts (FSA).

• Retirement savings plan.

• Personal paid time off.

• Paid holidays and a company-wide wellness day off.

• Paid time off to volunteer at nonprofit organizations.

• Pet-friendly office environment.

• Commuter benefits.

• Group pet insurance.

• On-the-job training and skills development.

• Employee Assistance Program (EAP).