Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will take charge of our entire performance marketing initiatives across Meta, Google, and emerging channels.

• You will oversee and critically evaluate current agencies with the objective of gradually developing in-house expertise.

• You will optimize six-figure budgets while ensuring sustainable profitability, focusing on achieving a Marketing Efficiency Ratio (MER) of over 2.5.

• You will create scalable creative strategies and implement systematic testing for new advertisements, angles, and formats.

• You will establish new channels like influencer and affiliate marketing in a structured manner and evaluate their potential for scaling.

• You will operate in a data-driven manner, closely monitoring our unit economics and consistently optimizing the Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC) ratio.

• You will spearhead Conversion Rate Optimization (CRO) initiatives in the shop, targeting a conversion rate exceeding 4.5%.

• You will enhance our tracking and attribution framework, elevating it to the next level.

⛳️ Requirements

• You have either led or played a pivotal role in establishing performance marketing within a D2C or e-commerce environment.

• You have managed substantial budgets (preferably exceeding €100k in monthly ad spend) and understand how to scale profitably.

• You possess an entrepreneurial mindset, challenge assumptions, and make data-driven decisions.

• Education or degree: Not a deciding factor — your ability to deliver results is what truly matters.

• Proficient in Meta Ads, Google Ads (including Performance Max), creative testing, and funnel logic.

• Fluent in both German and English.

🏝️ Benefits

• Impact: You will contribute to one of the company's most vital growth channels.

• Ownership: Enjoy autonomy with no micromanagement — you will wield genuine decision-making power.

• Team: Collaborate directly with founders and key decision-makers.

• Growth: Experience a steep learning curve through your direct influence on revenue and scaling.

• Product: Engage with an emotional D2C product that provides real value to customers.