Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the complete execution of paid advertising campaigns across various international markets.

• Handle campaign setup, optimization, and reporting on Google, Meta, and regional platforms.

• Maintain a balance between promotional and evergreen campaigns to drive growth while optimizing efficiency.

• Ensure high-quality execution through quality assurance processes and proactive troubleshooting.

• Strategically distribute and monitor budgets across different channels and markets.

• Analyze performance metrics and implement modifications to enhance efficiency and achieve business objectives.

• Develop forecasting models and predictive tools for spending and ROI planning across multiple markets.

• Create and execute structured creative testing frameworks across messaging, formats, and target audiences.

• Collaborate with both internal and external teams to produce and refine high-performing creative assets.

• Systematically apply insights to improve the performance of ongoing campaigns.

• Establish scalable processes, templates, dashboards, and playbooks to optimize campaign execution.

• Automate repetitive tasks and enhance campaign setup workflows wherever feasible.

• Develop quality control frameworks to minimize errors and enhance consistency.

• Gather, synthesize, and analyze campaign data across platforms and markets.

• Provide actionable insights to leadership and cross-functional partners to guide strategy and optimization efforts.

• Collaborate with data and finance teams to improve reporting accuracy and the quality of insights.

• Utilize AI tools to refine ad targeting, bidding strategies, and budget allocation across markets.

• Employ AI-driven analytics to uncover trends, forecast performance, and automate reporting processes.

• Implement AI-assisted creative testing workflows, including automated variant generation and messaging optimization.

• Investigate automation options to simplify repetitive tasks and cross-market reporting.

⛳️ Requirements

• Demonstrated experience in managing paid advertising campaigns across various channels and international markets.

• Strong understanding of multi-market and cross-cultural marketing, including platform-specific nuances.

• Advanced skills in budgeting — allocation, pacing, and optimization across markets.

• Proficient in data analysis with the capability to translate complex data into clear, actionable insights.

• Experience with creative testing frameworks and ongoing optimization strategies.

• Process-driven mindset with the aptitude to develop scalable systems and playbooks.

• Excellent communication and stakeholder management abilities.

• Capacity to balance hands-on execution with strategic thinking and process enhancement.

• Professional proficiency in English.

• Experience in the edtech, consumer apps, or subscription business sectors.

• Familiarity with attribution and analytics platforms (e.g., Appsflyer, Adjust, GA4, Looker).

• Experience utilizing AI tools in marketing automation or creative testing.

• Experience with local or regional advertising platforms (Naver, Kakao, etc.).

🏝️ Benefits

• Health insurance

• Professional development opportunities