Senior Performance Marketer

This is a fully remote position, open to applicants in Poland.

📋 Description

• Lead one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.) with the opportunity to broaden your scope based on performance.

• Assist in developing scalable acquisition funnels, focusing on execution and iteration, while keeping aggressive growth targets in mind.

• Conduct rapid testing cycles (creatives, audiences, placements) to enhance CAC and LTV.

• Daily performance monitoring using tools such as Voluum, GA4, and internal dashboards.

• Inform decision-making through comprehensive analysis of CPA, ROAS, retention, and cohort behavior.

• Establish and maintain internal reporting frameworks that direct strategic and tactical adjustments.

• Oversee the creative briefing process: identify hooks, formats, and angles based on performance metrics.

• Work closely with content and product teams to launch and refine high-converting landing pages.

• Develop systems to minimize creative fatigue and expedite testing processes.

• Cultivate strong relationships with traffic sources to negotiate premium placements and custom agreements.

• Investigate new acquisition possibilities (networks, formats, tools) and create internal evaluation criteria.

• Stay updated on ecosystem changes (platform rules, algorithm adjustments) and modify strategies as needed.

• Spot opportunities to optimize acquisition processes through automation and internal tools.

• Create SOPs, playbooks, and experimentation pipelines for efficient campaign scaling.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven success managing $300K to $1M+/month in paid media expenditure.

• Complete ownership of campaign execution, results, and optimization.

• Experience with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Strong analytical skills: proficient in GA4, Voluum, tracking setups, and dashboards.

• Creative acumen: capable of writing briefs, analyzing hooks, and iterating swiftly.

• Experience enhancing landing pages and funnel conversion rates.

🏝️ Benefits

• Contract Type: We prefer B2B, but we are open to flexibility; what matters is long-term commitment and impact.

• Work From Anywhere: Fully remote. Choose the setting that allows you to perform at your best.

• Paid Time Off: 4 weeks (20 working days) of PTO annually to recharge and refresh.

• Annual Gathering: A yearly in-person meeting to connect, brainstorm, and celebrate achievements together.

• Health & Wellness Support: Monthly allowance of 100 USD for health insurance costs + unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available for up to three family members).

• Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected.

• Learning Budget: Dedicated funds to support your professional development: courses, books, conferences, events, or certifications.

• Equipment: Company laptop provided + monitor budget up to 250 USD for your workspace setup.

• AI Tools Access: Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and any other tools necessary to excel in your role and enhance your ideas and workflows.