Senior Performance Marketer

This is a fully remote position, open to applicants in Italy.

📋 Description

• Lead one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with the possibility to broaden responsibilities based on results.

• Assist in developing scalable acquisition funnels, focusing on execution and iteration while aiming for ambitious growth targets.

• Conduct rapid testing cycles (creatives, audiences, placements) to enhance Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

• Daily performance monitoring using tools such as Voluum, GA4, and internal dashboards.

• Guide decision-making through comprehensive analysis of Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), retention, and cohort behavior.

• Establish and maintain internal reporting frameworks to inform strategic adjustments and tactical initiatives.

• Oversee the creative briefing process: define hooks, formats, and angles based on performance insights.

• Work closely with content and product teams to launch and refine high-converting landing pages.

• Develop systems to mitigate creative fatigue and expedite testing processes.

• Foster strong relationships with traffic sources, negotiating premium placements and custom agreements.

• Investigate new acquisition avenues (networks, formats, tools) and create internal evaluation criteria.

• Identify opportunities for automating acquisition processes using internal tools.

• Develop Standard Operating Procedures (SOPs), playbooks, and experiment pipelines for efficient campaign scaling.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing $300K to $1M+/month in paid media expenditure.

• Full accountability for campaign execution, outcomes, and optimization.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Proficiency in analytics: GA4, Voluum, tracking setups, and dashboard creation.

• Strong creative intuition: capable of writing briefs, analyzing hooks, and iterating quickly.

• Experience in optimizing landing pages and increasing funnel conversion rates.

• Excellent communication and collaborative abilities (fluent in English).

• Goal-oriented, with a sense of ownership and dedication.

• Action-oriented mindset - we operate at a fast pace and seek individuals who can balance execution, planning, and strategy.

• Passionate about speed, performance, and iterative processes.

• Comfortable promoting products based on unfiltered models and content.

🏝️ Benefits

• Paid Time Off: 4 weeks (20 working days) of PTO annually to relax and rejuvenate.

• Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses, plus unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (available for up to three family members).

• Co-Working Space Budget: Opportunity to work from a co-working space up to twice a month (35 EUR / 40 USD per visit) to stay motivated and connected.

• Learning Budget: Allocated funds to facilitate your professional development, including courses, books, conferences, events, or certifications.

• Equipment: Company laptop provided, along with a monitor budget of up to 250 USD for your workspace setup.

• AI Tools Access: Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and any other tools necessary for excelling in your role and enhancing your ideas and workflows.