Senior Performance Marketer

This is a fully remote position, open to applicants in Germany.

📋 Description

• Lead one or two paid acquisition channels (such as Meta, TikTok, Google, etc.), with the possibility of broadening your responsibilities based on performance.

• Assist in developing scalable acquisition funnels, from execution to iteration, while keeping aggressive growth targets in mind.

• Conduct rapid testing loops (including creatives, audiences, and placements) to enhance CAC and LTV.

• Monitor daily performance using tools like Voluum, GA4, and internal dashboards.

• Facilitate decision-making through in-depth analysis of CPA, ROAS, retention, and cohort behavior.

• Establish and manage internal reporting frameworks that inform strategic shifts and tactical adjustments.

• Oversee the creative briefing process: define hooks, formats, and angles based on performance insights.

• Work closely with the content and product teams to create and refine high-converting landing pages.

• Implement systems to minimize creative fatigue and accelerate testing speed.

• Develop strong relationships with traffic sources and negotiate premium placements and tailored deals.

• Investigate new acquisition opportunities (networks, formats, tools) and develop internal evaluation criteria.

• Identify opportunities to streamline acquisition processes through automation and internal tools.

• Create SOPs, playbooks, and experiment pipelines for efficient campaign scaling.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven history of managing $300K to $1M+/month in paid media expenditures.

• Full responsibility for campaign execution, results, and optimization.

• Experience with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Strong analytical skills: GA4, Voluum, tracking setups, and dashboards.

• Excellent creative instincts: capable of writing briefs, analyzing hooks, and iterating rapidly.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Strong communication and collaboration skills (fluent in English).

• Goal-oriented, with a sense of ownership and commitment.

• Passionate about speed, performance, and iteration.

• Comfortable advertising products based on uncensored models and content.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off per year to recharge and reset.

• Monthly allowance of $100 for health insurance expenses + unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available for up to three family members).

• Option to work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected.

• Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications.

• Company laptop provided + a budget of up to $250 for your workspace setup.

• Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and any other tools needed to excel at your job, enhance your ideas, and optimize workflows.