Senior Performance Marketer

This is a fully remote position, open to applicants in France.

📋 Description

• Lead one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with the possibility to broaden responsibilities based on performance.

• Assist in developing scalable acquisition funnels, from implementation to refinement, focusing on aggressive growth objectives.

• Conduct rapid testing cycles (creatives, audiences, placements) to enhance CAC and LTV.

• Track performance daily using tools such as Voluum, GA4, and internal dashboards.

• Facilitate decision-making through in-depth analysis of CPA, ROAS, retention, and cohort behavior.

• Develop and maintain internal reporting frameworks that inform strategic adjustments and tactical actions.

• Manage the creative briefing process: outline hooks, formats, and angles based on performance trends.

• Work closely with the content and product teams to launch and refine high-converting landing pages.

• Establish systems to minimize creative fatigue and accelerate testing speed.

• Foster strong relationships with traffic sources, negotiating premium placements and custom agreements.

• Investigate new acquisition opportunities (networks, formats, tools) and create internal evaluation criteria.

• Identify ways to streamline acquisition processes through automation and internal tools.

• Develop SOPs, playbooks, and experiment pipelines for efficiently scaling campaigns.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven ability to manage $300K to $1M+/month in paid media spending.

• Comprehensive ownership of campaign execution, outcomes, and optimization.

• Proficient in platforms such as Meta, TikTok, Snapchat, ASA, or native advertising.

• Strong analytical skills: GA4, Voluum, tracking setups, dashboards.

• Excellent creative instincts: capable of writing briefs, analyzing hooks, and iterating quickly.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Strong communication and collaboration skills (fluent in English).

• Goal-oriented with a sense of ownership and commitment.

• Proactive mindset - we move quickly and need individuals who can balance execution, planning, and strategy.

• Passionate about speed, performance, and iteration.

• Humble - eager to learn and receptive to feedback.

• Comfortable advertising products based on uncensored models and content.

🏝️ Benefits

• Paid Time Off: 4 weeks (20 working days) of PTO annually to recharge and reset.

• Annual Gathering: A yearly in-person meetup for connection, brainstorming, and celebrating successes together.

• Health & Wellness Support: Monthly allowance of 100 USD for health insurance costs + unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available for up to three family members).

• Co-Working Space Budget: Opportunity to work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to remain inspired and connected.

• Learning Budget: Allocated funds to support your professional development: courses, books, conferences, events, or certifications.

• Equipment: Company laptop provided + monitor budget up to 250 USD for your workspace setup.

• AI Tools Access: Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and any other tools necessary to excel in your role, enhance your ideas, and streamline workflows.