Senior Performance Analyst, Paid Media

This is a fully remote position, open to applicants in Peru.

📋 Description

• Spearhead the paid advertising strategy and performance marketing for major accounts, ensuring effective execution and meeting client objectives.

• Exhibit expert-level knowledge in at least two prominent advertising platforms (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).

• Act as the main escalation contact for key accounts, addressing obstacles and enhancing performance.

• Utilize advanced cross-channel and technical skills (attribution, incrementality, advanced measurement) to achieve significant client outcomes.

• Supervise high-quality campaign implementation, including comprehensive QA to avoid revenue-affecting mistakes.

• Ensure precise budget pacing and provide recommendations for budget adjustments.

• Maintain outstanding communication with clients and internal teams, leading strategic discussions and performance reviews.

• Mentor and develop team talent through coaching, training, and support; identify knowledge gaps within the department and collaborate with leadership to implement solutions.

• Facilitate training sessions on platforms, tools, industry developments, and best practices to enhance team capabilities.

• Collaborate on new business proposals and audits, offering strategic insights and industry perspectives.

• Exhibit comprehensive knowledge of the Power Circuit, implementing all recommendations from the solutions roadmap.

• Utilize AI technologies to enhance workflows, insights, and performance; model best practices for team integration.

⛳️ Requirements

• 5-6 years of experience in digital marketing; at least 4 years within an agency environment.

• A minimum of 3 years of hands-on experience in Search Engine Marketing.

• Direct experience in campaign development and optimization processes such as bid optimization, keyword research, and ad copy creation for large, enterprise-level accounts.

• Extensive campaign management experience in three or more of the following types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads.

• At least 3 years of hands-on experience with Meta ads for direct response campaigns.

• Additional experience with platforms like TikTok Ads, LinkedIn Ads, Pinterest Ads, etc., is a plus.

• Experience in Lead Generation and B2B marketing.

• Proficiency in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• In-depth knowledge of funnel marketing and paid advertising strategies within the marketing funnel.

• Strong capability to derive meaningful insights from marketing data, interpreting statistics to tell a compelling story.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-driven individual with a keen desire to excel.

• Outstanding interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic and the capacity to learn quickly and independently.

• Eager to establish a lasting relationship with a growing company.

🏝️ Benefits

• Health insurance

• 401(k)

• Flexible working hours

• Paid time off

• Professional development opportunities