Senior Performance Analyst, Paid Media

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• The Senior Performance Analyst is tasked with overseeing the execution, performance, and expansion of their marketing service within their designated portfolio.

• This role caters to the most intricate, enterprise-level accounts, earning respect for their expertise in Google and Bing Advertising.

• Beyond account management, the individual actively contributes to the development of the Paid Media team through training, providing escalation support, auditing current accounts, and enhancing the product.

• The Senior Performance Analyst collaborates with leadership to take ownership of and enhance a key area of the department’s operations.

• This professional excels in high-pressure situations, adeptly handling challenging client inquiries, difficult conversations, obstacles, and account-related issues.

• In addition to their Paid Media expertise, the Senior Performance Analyst possesses knowledge of cross-channel strategy, understanding how their service influences the overall media mix, along with general business acumen.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with a minimum of 3 years in an agency environment.

• At least 4 years of practical experience in Search Engine Marketing.

• Familiarity with Performance Max.

• Experience with Standard Shopping.

• Knowledge of YouTube Ads.

• Proficiency in Display Advertising.

• Experience with Local campaigns.

• Expertise in Bing Ads.

• Specific experience in campaign development and optimization processes such as bid optimization, keyword research, and ad copy creation for large, enterprise-level accounts.

• Significant campaign management experience across 3 or more additional campaign types.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Expert understanding of funnel marketing and the role of paid media within the marketing funnel.

• Strong ability to derive meaningful insights from marketing data, moving beyond mere statistics to convey a narrative.

• Additional required skills include:

• Excellent written and verbal communication abilities.

• Strong organizational and project management skills.

• A self-driven individual with a significant desire to achieve success.

• Outstanding interpersonal skills.

• A strong work ethic and the capability to learn quickly and independently.

• An interest in fostering a long-term relationship with a growing organization.

🏝️ Benefits

• None listed