Senior Performance Analyst, Paid Media

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Delivering a premier product from the Paid Media department for our partners.

• Leading performance marketing initiatives across key accounts, formulating strategies to meet account objectives.

• Implementing effective performance marketing strategies to fulfill client business objectives and successfully scale accounts.

• Possessing advanced technical expertise in paid media and marketing strategies (including attribution, incrementality, contribution analysis, advanced measurement, and technical proficiency across channels).

• Providing insightful analysis, interpretation, and actionable plans based on campaign performance metrics.

• Acting as a vital strategic leader both within the department and on account teams.

• Engaging in pivotal coaching moments with team members to enhance their skill sets and deliver an outstanding product.

• Serving as a primary point of escalation for strategic advice and performance management.

• Actively involved in the development of training materials and presentations.

• Identifying wider departmental knowledge gaps and collaborating with leadership and development leads to implement training, solutions, or process enhancements.

• Maintaining regular and excellent communication both internally with agency teams and externally with assigned clients.

• Acting as a role model in encouraging the team to utilize available AI and outsourcing resources to improve workflow whenever feasible.

• Utilizing AI technologies to enhance and optimize business processes.

• Leveraging Power Digital's Nova ecosystem in relation to your department.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with at least 3 years in an agency environment.

• Minimum of 4 years of hands-on experience with Search Engine Marketing.

• Proficient in Performance Max.

• Expertise in Standard Shopping.

• Experience with YouTube Ads.

• Knowledge of Display Advertising.

• Familiarity with Local campaigns.

• Experience with Bing Ads.

• Specifically, experience in campaign development and optimization processes, including bid optimization, keyword research, and ad copy development for large enterprise-level accounts.

• Proficiency in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• Expert understanding of funnel marketing and the role of paid media in the marketing funnel.

• Strong capability to derive meaningful insights from marketing data, going beyond mere statistics to tell a compelling story.

• Excellent written and verbal communication skills.

• Strong organizational and project management capabilities.

• Self-motivated with a strong desire for success.

• Exceptional interpersonal skills.

• Strong work ethic and the ability to learn quickly and independently.

• Aiming for a long-term relationship with a growing company.

🏝️ Benefits

• Competitive salary.

• Health insurance.

• Opportunities for professional development.

• Options for remote work.