Senior Performance Analyst, Paid Media

This is a fully remote position, open to applicants in Honduras.

📋 Description

• Oversee the strategy and performance marketing for paid advertising on key accounts, ensuring effective execution and the fulfillment of client objectives.

• Exhibit expert-level proficiency in at least two major advertising platforms (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).

• Act as the main escalation contact for key accounts, addressing challenges and enhancing performance.

• Utilize advanced cross-channel and technical knowledge (attribution, incrementality, advanced measurement) to achieve significant client outcomes.

• Supervise high-quality campaign execution, including meticulous QA to avoid revenue-impacting mistakes.

• Ensure precise budget management and provide guidance on budget adjustments.

• Maintain strong communication with clients and internal teams, steering strategic dialogues and performance reviews.

• Mentor and elevate team talent through coaching, training, and support; identify departmental knowledge gaps and collaborate with leadership to implement solutions.

• Conduct training sessions on platforms, tools, industry trends, and best practices to enhance team capabilities.

• Collaborate on new business pitches and audits, providing strategic insights and industry perspectives.

• Demonstrate comprehensive knowledge of the Power Circuit, implementing all recommendations from the solutions roadmap.

• Utilize AI technologies to enhance workflows, insights, and performance; model best practices for team adoption.

⛳️ Requirements

• 5-6 years of experience in digital marketing; at least 4 years in an agency environment.

• A minimum of 3 years of hands-on experience in Search Engine Marketing.

• Experience in campaign development and optimization processes such as bid optimization, keyword research, and ad copy creation for large, enterprise-level accounts.

• Substantial campaign management experience in three or more of the following additional campaign types:

• • Performance Max
• • Standard Shopping
• • YouTube Ads
• • Display Advertising
• • Local campaigns
• • Bing Ads

• At least 3 years of hands-on experience with Meta ads direct response campaigns.

• Additional platform experience is a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.).

• Experience in Lead Generation and B2B marketing.

• Proficiency in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• Expert understanding of funnel marketing and paid advertising within the marketing funnel.

• Strong ability to derive meaningful insights from marketing data, going beyond mere statistics to tell a compelling story.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-motivated individual with a robust desire for success.

• Excellent interpersonal skills.

• Confident in client-facing presentations and communication.

• Strong work ethic and the ability to learn quickly and independently.

• Interest in a long-term relationship with an expanding company.

🏝️ Benefits

• Health insurance.

• 401(k) matching.

• Flexible work hours.

• Paid time off.

• Opportunities for professional development.