Senior Performance Analyst, Paid Media

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Lead the strategy and performance marketing for paid advertising across key accounts, ensuring effective execution and the attainment of client objectives.

• Exhibit expert-level knowledge in at least two major advertising platforms (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).

• Act as the main escalation contact for key accounts, addressing challenges and enhancing performance.

• Utilize advanced cross-channel and technical expertise (including attribution, incrementality, and advanced measurement) to drive significant client outcomes.

• Supervise the execution of high-quality campaigns, including meticulous QA to avoid revenue-impacting mistakes.

• Ensure precise budget management and provide recommendations for budget adjustments.

• Maintain outstanding communication with clients and internal teams, steering strategic dialogues and performance evaluations.

• Mentor and uplift team capabilities through coaching, training, and support; identify knowledge gaps within the department and collaborate with leadership to implement effective solutions.

• Lead training sessions focused on platforms, tools, industry trends, and best practices to enhance team proficiency.

• Work together on new business proposals and audits, offering strategic insights and industry knowledge.

• Demonstrate comprehensive knowledge of the Power Circuit, executing all recommendations from the solutions roadmap.

• Utilize AI technologies to enhance workflows, insights, and performance; model best practices for team implementation.

⛳️ Requirements

• 5-6 years of experience in digital marketing; at least 4 years in an agency environment.

• A minimum of 3 years of practical experience in Search Engine Marketing.

• Experience in campaign development and optimization processes, including bid optimization, keyword research, and ad copy creation for large enterprise-level accounts.

• Substantial campaign management experience in three or more of the following additional campaign types:

• Performance Max

• Standard Shopping

• YouTube Ads

• Display Advertising

• Local campaigns

• Bing Ads

• At least 3 years of hands-on experience with Meta ads for direct response campaigns.

• Experience with additional platforms is advantageous (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.).

• Experience in Lead Generation and B2B marketing.

• Proficiency in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• Expert understanding of funnel marketing and paid advertising within the marketing funnel.

• Strong capability to extract meaningful insights from marketing data, going beyond mere statistics to tell the story.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-motivated individual with a strong ambition to excel.

• Exceptional interpersonal skills.

• Confident in client-facing presentations and communications.

• Strong work ethic and ability to learn quickly and independently.

• Interested in establishing a long-term relationship with a growing company.

🏝️ Benefits

• Health insurance

• Professional development opportunities

• Flexible work arrangements

• Paid time off