Senior Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the ongoing partner marketing strategy for Strategic Alliances, beginning with current partners and expanding to new ones as programs evolve.

• Create joint go-to-market strategies for each active alliance, including co-marketing campaign briefs, messaging frameworks, audience segmentation, channel mix, and success metrics.

• Oversee co-marketing activations with partners: co-branded campaigns, joint email and content initiatives, partner-focused landing pages, event sponsorships, and in-field amplification.

• Act as the primary marketing liaison to Business Development for each alliance, ensuring that marketing activation aligns with relationship development.

• Manage the partner-influenced pipeline metrics: monitor leads generated from co-marketing efforts, pipeline ($) produced, and conversion rates from partner activities.

• Develop and maintain a partner marketing calendar, synchronizing campaign timing with partner seasonal events, product milestones, and field activation opportunities.

• Collaborate with Brand & Community to create co-marketing activations with influential and community partners once strategic partner programs are in place.

• Enhance Tekmetric's presence and messaging at industry events through co-branded partner activations.

• Lead co-marketing initiatives at Tektonic.

• Establish the operational framework for partner marketing at Tekmetric, including partner marketing playbooks, co-branding guidelines, campaign templates, and asset libraries for use across various pillars.

• Collaborate with Enablement Teams to ensure external partner enablement representatives have Tekmetric-consistent content and messaging for their own engagements with shops.

• Monitor partner marketing activity metrics (executed campaigns, joint customer outreach, unique shops engaged) alongside outcome metrics (pipeline, conversion) and provide reports to the Director of Demand Gen and relevant BD stakeholders.

• Coordinate with BD on priorities and sequencing (Move Now vs. Quick Win vs. Long Game) to ensure that marketing investments align with partner readiness.

• Work alongside Field Marketing on territory-level amplification of strategic alliance programs, particularly where partner field representatives and Tekmetric Field Channel Managers intersect.

• Partner with Brand & Community on brand moments adjacent to partners, earned media, and community activations.

• Collaborate with Product on co-marketing with integration partners as needed for retention strategies central to platform stickiness.

⛳️ Requirements

• 6–10+ years of experience in partner marketing, alliance marketing, or channel marketing, ideally in B2B SaaS or a technology-related industry.

• Demonstrated success in building and executing co-marketing programs with external partners, including joint campaigns, shared pipeline targets, and co-branded content.

• Strong strategic thinker: capable of translating a framework like a pillar strategy into a quarterly marketing plan with defined priorities and trade-offs.

• Excellent at cross-functional collaboration — comfortable working alongside BD, Sales, Brand, Field Marketing, and Product to achieve aligned outcomes.

• Analytical mindset: able to create pipeline attribution models, track partner-influenced revenue, and effectively communicate performance to leadership.

• Experience managing multiple partner relationships simultaneously with varied activation timelines and resource availability.

• Strong written and verbal communication skills; capable of representing Tekmetric’s brand voice in partner-facing materials and executive discussions.

• Proficient in CRM and marketing automation tools (HubSpot, Salesforce, or similar).

• Bonus: Experience in the automotive aftermarket, auto repair SaaS, or a vertically-focused B2B environment.

🏝️ Benefits

• Enjoy the flexibility of remote work.

• Competitive base salaries that reflect your value.

• Generous Paid Time Off, because we recognize that you perform your best work when you're well-rested.

• Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.

• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employees only, we offer plans that cover 100% of premiums, and we cover 50% of costs for families.

• Prioritizing your mental health: access free, confidential counseling through our partnership with BetterHelp.

• 401(k) Retirement Savings Plan with a 100% employer match on contributions up to 6%—ensuring your future self will be grateful.

• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to maximize your financial resources.

• Life and Accidental Death & Dismemberment (AD&D) Insurance for additional peace of mind.

• Wellness on your terms: receive up to $60/month for fitness, mental health, or virtually anything that helps you feel your best.

• After one year of employment, receive a $300 home office setup bonus to optimize your workspace.

• Continue to grow with support for ongoing education — we’re committed to your professional development.