Senior Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Development of Partner Programs

• Strategically plan, implement, and assess co-marketing initiatives to enhance overall channel growth, which includes webinars, podcasts, digital marketing, events, and more.

• Create frameworks designed to scale partner marketing efforts across various partner types and go-to-market models.

• Innovate creative strategies to foster partner growth and enhance awareness of SambaSafety's complete range of offerings, including newly launched products and services.

• Work in collaboration with the Product Marketing, Customer Success, and Partner Sales teams to ensure alignment of strategy, messaging, and execution with company goals.

• Serve as the primary marketing contact for partners in strategic engagements.

• Partner Enablement and Communication

• Create "to" and "through partner" content that supports all partners, enabling them to effectively position and market SambaSafety solutions.

• Oversee and implement the communication strategy for all partners, including content creation, joint value propositions, and launch communications.

• Develop and maintain a scalable partner content library and support the partner portal strategy.

• Facilitate onboarding and continuous enablement to enhance partner activation and adoption.

⛳️ Requirements

• Minimum of 7 years of marketing experience, ideally within SaaS, fleet management, insurance, screening, or related technology fields.

• 3-5 years of experience specifically in partnership marketing, demonstrating success in supporting and scaling partner-driven revenue channels.

• Skilled in setting strategic direction and executing with precision, balancing a broad vision with attention to detail.

• Exceptional organizational skills, highly self-driven, strategic, and proactive.

• Proficient in various demand generation techniques, including digital marketing, events, webinars, and outbound campaigns.

• Experience in crafting joint value propositions and content for diverse partner types.

• Preferred experience with Hubspot, Gong, and Salesforce to drive campaigns and monitor outcomes.

• Proven ability to establish and maintain cross-functional relationships at all organizational levels.

• Excellent written and verbal communication, presentation, and relationship-building skills.

• Willingness and ability to travel to support partners as required.

• If located remotely from Denver, willingness and ability to travel to headquarters on a quarterly basis.

🏝️ Benefits

• Flexible and generous Paid Time Off along with Paid Volunteer Days.

• 401k Employer Matching.

• Comprehensive Healthcare Benefits.

• Up to 12 weeks of paid maternity leave based on tenure.

• Wellness and Tuition Reimbursement programs.

• Flexible Work Arrangements.

• A variety of SambaSafety merchandise and participation in SambaSafety Events.