Senior Paid Social Strategist – Meta, TikTok

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement paid social strategies for Meta and TikTok that align with client objectives, budgets, and KPIs.

• Oversee and expand campaigns from inception to completion, including daily optimizations, structured creative testing, budget management, and audience strategies.

• Take ownership of decisions regarding Advantage+ Shopping, CBO, and ABO.

• Create and manage TikTok campaigns, incorporating Spark Ads and TikTok Shop as applicable.

• Evaluate performance across creative elements, audiences, placements, and funnel stages to inform decision-making and strategic roadmaps.

• Plan and execute experiments focusing on creative elements, audience segmentation, bidding strategies, and landing pages.

• Identify risks, analyze underperformance, and implement solutions based on clear hypotheses and anticipated impacts.

• Conduct daily account monitoring.

• Review and provide quality assurance on campaign setups from other buyers prior to launch, offering actionable feedback.

• Collaborate with Client Success to establish reporting routines, develop narratives, and prepare monthly presentations featuring insights and recommendations.

• Directly brief creative teams and provide constructive feedback on concepts, hooks, and iterations.

• Work alongside analytics to ensure accurate tracking, high-quality CAPI and Pixel data, UTM cleanliness, GA4 precision, and effective attribution.

• Mentor junior buyers and contribute to collective processes, templates, and documentation.

⛳️ Requirements

• A minimum of four years of direct experience in paid social within an agency or fast-paced growth environment.

• Demonstrated success in managing paid social budgets of $100,000 per month or greater.

• Proven improvements in ROAS, CPA, and MER.

• Extensive expertise in Meta platforms, particularly in Advantage+, CBO, signal quality, and CAPI.

• Real-world experience with TikTok Ads, including Spark Ads and TikTok Shop.

• Experience in direct-to-consumer or e-commerce sectors.

• Experience with premium or luxury brands is highly advantageous.

• Strong creative instincts with the ability to brief, critique, and evolve creative work.

• Proficiency in GA4, Looker Studio, attribution methodologies, and testing frameworks.

• Exceptional analytical abilities and meticulous attention to detail, particularly in quality assurance and tracking.

• Strong English communication skills and confidence in client-facing interactions.

• Demonstrated ownership, thoughtful assertiveness, and sound decision-making capabilities.

🏝️ Benefits

• Paid time off.

• Company-paid holidays.

• Flexible Fridays.

• Remote-first collaboration.

• Potential for quarterly performance bonuses.

• Supportive leadership and a compassionate, ambitious team.

• Career development opportunities across platforms, industries, and leadership roles.