Senior Paid Social Strategist

This is a fully remote position, open to applicants in Costa Rica.

📋 Description

• Take ownership of strategy for 3-5 accounts or a minimum of $20k in MRR.

• Direct and oversee the paid advertising strategy and initiatives to ensure success.

• Lead strategic discussions with clients and manage the paid social client relationships.

• Effectively guide and hold account teams accountable while fostering a positive environment.

• Drive and facilitate strategic decision-making and necessary pivots.

• Assist in the development of junior talent through collaboration, setting an example, and executing key mentoring moments.

• Play a role in the end-to-end execution of campaigns, including building, optimizing, and reporting as necessary.

• Oversee performance and strategy in collaboration with specialists or other strategists on assigned accounts.

• Advance department offerings through strategic iterations and development, exploring new techniques and providing thought leadership to stay at the forefront.

• Contribute to the growth and development of the paid advertising department where applicable.

• Engage in new business development by identifying service expansion opportunities, conducting strategic audits, and developing the paid social pipeline.

• Demonstrate the ability to articulate and strategize the broader business impact of Paid Social efforts, utilizing additional attribution platforms such as Google Analytics or Shopify.

• Show a general understanding of the overall marketing funnel, advocating for paid social in relation to other channels.

• Leverage AI technologies to enhance and optimize business processes.

• Utilize Power Digital's Nova ecosystem in relation to your department.

⛳️ Requirements

• 3-5 years of experience in paid digital advertising, preferably with a background in paid social advertising.

• Proficient in Facebook Ads Manager and other emerging social platforms (TikTok, Twitter, Pinterest, etc.).

• Strong attention to detail and excellent time management skills.

• A self-starter who excels in a dynamic environment.

• Proactive, organized, and capable of working independently.

• Understanding of the online advertising industry and social media landscape.

• Strong client communication and public speaking abilities.

• Experience using Excel/Google Sheets for reporting metrics, including the ability to construct pivot tables.

🏝️ Benefits

• Equal Opportunity Employer.

• Consulting engagements do not incur application or training fees.

• Diversity in the team's backgrounds and experiences is highly valued.