Senior Paid Social Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take ownership of the strategy for 3-5 accounts OR a minimum of $20k MRR.

• Lead and oversee paid advertising strategies and initiatives to ensure success.

• Initiate strategic discussions with clients and manage the paid social client relationship.

• Skillfully guide your account teams while ensuring accountability and fostering a positive atmosphere.

• Direct and facilitate strategic decision-making and necessary pivots.

• Aid in the development of junior talent through collaboration, example-setting, and key mentorship opportunities.

• Participate in the comprehensive execution of campaigns from A to Z, including building, optimizing, and reporting as required.

• Assume responsibility for performance and strategy in collaboration with specialists or other strategists on assigned accounts.

• Advance the department's offerings through strategic iteration, exploration of new techniques, and thought leadership to remain at the forefront.

• Contribute to the growth and development of the paid advertising department when applicable.

• Assist in business development by identifying service expansion opportunities, conducting strategic audits, and developing the paid social pipeline.

• Ability to articulate and strategize the broader business impact of Paid Social efforts, utilizing additional attribution platforms like Google Analytics or Shopify.

• Demonstrate a general understanding of the overall marketing funnel, advocating for paid social in comparison to other channels.

• Utilize AI technologies to improve and optimize business processes.

• Leverage Power Digital's Nova ecosystem in relation to your department.

⛳️ Requirements

• 3-5 years of experience in paid digital advertising, with a preference for a background in paid social advertising.

• Proficient in Facebook Ads Manager and other emerging social media platforms (such as TikTok, Twitter, Pinterest, etc.).

• Excellent attention to detail and strong time management abilities.

• A self-starter who excels in a fast-paced environment.

• Proactive, organized, and capable of working independently.

• Understanding of the online advertising landscape and social media dynamics.

• Strong client communication and public speaking skills.

• Experience with Excel/Google Sheets for reporting metrics, including the ability to create pivot tables.

🏝️ Benefits

• Base salary plus commission opportunities.

• Medical bonus.

• 15 paid vacation days (PTO) annually.

• Fully flexible work environment: remote, in-office, or hybrid options available.

• Employee Assistance Program (EAP).

• 17 observed Colombian national holidays plus 2 mental health recharge days each year.

• Legal benefits such as Prima and Cesantías.

• Paid Social Security.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Continuous employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards that include monetary prizes and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.